Posts Tagged ‘Public Relations’
5 Things You Need to Fix on Your Website to Land Media Coverage
One of the most cost effective ways to build awareness of your business and credibility in your market is media coverage, but too often you send out pitches and nothing happens.
Read More Buying an Ad vs. PR Efforts to Support Your Franchise
Unless your franchise agreement has a specific clause preventing you from marketing above and beyond your required regulations, you would do well to consider the question of ad purchases versus a public relations effort to boost your bottom line sales.
Read More Write Press Releases to Find Business
Many people send out a release on silly things and expect to get publicity. If you want your release to be picked up by legitimate media either online or off, then make sure you have some news that is unique, interesting, controversial or about a famous person.
Read More Startup Costs to Avoid During the First Six Months
During the startup phase of your business, you are likely equipped with a very limited supply of resources, and it is a critical to be aware of how you spend your money.
Read More Brand Bump Ahead!
Everyday, yesterday’s unseen challenges become today’s clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.
Read More Is Your Public Relations Strategy Outdated?
In the past, public relations required a client to pay a large retainer in order to be mentioned in a sidebar or get quick features published, promoting a service or product. Today, the future of PR is online, and it includes a combination of content marketing, SEO and thought leadership. Times are changing, and there are some things you should take into consideration when you’re making decisions about your startup’s PR.
Read More Five Steps to Managing Complaints on Social Media
Social media is a customer service tool that has great potential beyond what most companies are currently using. Outlets such as Facebook and Twitter offer the opportunity for companies to enhance the customer service experience by posting value-added content. Often, however, their only involvement is to monitor what customers are saying about them on social media.
Read More Hiring the Right Public Relations Firm
Hiring a public relations firm can be a huge boost to your marketing strategy, freeing you to focus on your business while putting professionals to work at keeping you and your business in the public view. But setting out to hire a PR firm can be a daunting task. Where do you even begin, with the many different firms to choose from?