Posts Tagged ‘Pricing’
Going Into Consulting? Prepare for Scope Creep
Are you new to consulting? Planning to start soon? Beware of scope creep. It’s a real problem in a lot of professional services. I ran into it in my years of consulting related to high-end planning and market research. Scope creep is what happens when you’ve done the consulting (or programming, design, engineering, etc.) you promised but your client…
Read MoreHow to Effectively Use Price Comparison Sites to Increase Sales
If you are an e-commerce entrepreneur, you already know (or are experiencing) how difficult it is to get the eyeballs of customers. In a veritable ocean of e-commerce sites in the digital sphere, which are in excess of 24 million, you know what you are competing against. To introduce yourself to the masses, you have…
Read MoreThe Incredible, Undeniable Benefits of a 100% Money-Back Guarantee
Why stand behind all your sales with a zero-risk promise or money-back guarantee? There are a few answers to that question, but the most important one is this: Zero-risk promises and money-back guarantees build trust. Trust is the single most important element required for building a long-term relationship with a customer or client. Trust is also…
Read MoreHow to Maximize Revenue with a Small Team
In a small business, it is easy to lose sight of the basics. Sometimes, team members may become focused on minor details that don’t really matter to your customers, or to the long-term health of your business. In this article, we will go through a number of ideas to help you to maximize your company’s…
Read MoreWooing a Big Business? Don’t Make This Common Pricing Mistake
If your B2B small business finds itself on a nice growth curve, you will eventually run up against a very common problem: How to sell successfully to very large companies. There are some structural and cultural barriers that often prevent small businesses from gaining big businesses as customers and clients. For one, small businesses are…
Read MoreStuck Selling a Commodity? How to Multiply Your Margins
You could order online and send a dozen roses to someone you love for about $20. I just checked. So why would you—or anyone else—pay five to 10 times that much? Before we answer that question, let’s examine the florist industry and e-commerce. If you have been a student of e-commerce, you’ll know that ordering…
Read MoreWhat is the Barbell Effect and How Does It Work?
Do you work out with free weights? If you do, where do you grab the barbells? In the middle, right? In business, as in barbells, it’s the middle that gets squeezed and this has given rise to the phenomenon known as “the barbell effect.” The idea is that businesses on either extreme in a given…
Read More9 Great Paths to Recurring Revenue for Your Startup
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), is rapidly becoming the norm…
Read MoreHow to Charge for Graphic Design Services
Pricing for your graphic design services can be a tricky affair. But strategizing it properly will help you find the most appropriate price for your services. As a graphic designer, you wish to get more and more business, while also get paid for what you deserve. Here are some common billing techniques that you can…
Read MoreRepricing Tools are the Secret Weapon for Selling on Amazon
If you plan on selling some of your products online, particularly on Amazon, you will have many benefits and advantages that include higher conversions and increased visibility. However, these benefits won’t come on their own—you will have to overcome a couple of obstacles typical in a large marketplace. Among other things, putting a price on…
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