Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone. There might be instances along the way […]
Positioning
How to Differentiate Your Brand from the Competition
Standing out in a competitive industry is one of the most challenging tasks facing today’s business owner. With the rise in social media, online presences, and reviews from customers, it can be more challenging than ever to create and maintain a strong brand presence that appeals to customers while standing apart from the sea of […]
7 Ways to Position Competitors Without Any Negativity
Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. This approach only makes these important constituents question your integrity, intelligence, and your understanding of business basics. Pointing out flaws in others does not give you strength. As […]
10 Digital Marketing Assets You Need to Invest in Today
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at […]
Jobs-to-be-Done Branding to Find Your Positioning
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying cry for marketers. We don’t want to just push our features; we want to market to our customers’ results. However, Levitt’s quote is from the 1960s and companies are still […]
Value Proposition, Positioning Statement, Elevator Pitch: Know the Difference
When you’re trying to sell something, you want to have answers ready for any question that may come up. It’s an impossible—but good—goal to have because if you take it seriously, it forces you to understand what you are selling and who you are selling to. Further, whether you’re selling a new client on your […]
Can a Slogan Make You Buy?
Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down both the items and their slogans. DON’T look them up.
Now is the Time to Step Up Your Game Again!
There’s one strategy that will absolutely change the game once again for your brand and that is positioning your brand. I would hazard to guess that well over 90% of companies have never effectively positioned their brands or even considered it.
You’re Stuck in a Rut
Because of their small size, SME’s (small to medium size enterprises) have little regard for professional marketing. They draw their inspiration from the leaders in their categories.
Business Advice from Miley Cyrus? What Your Company Can Learn from Celebrities
Image is everything. It’s a maxim that applies everywhere, from our businesses to our personal lives, and certainly to the celebrities we both admire and are annoyed by.
