Posts Tagged ‘Personality’
A Practical Guide to B2B Marketing with Attitude
With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox…
Read MorePersonality Matters: 3 Traits for Call Center Agents
Call centers have consistently high turnover rates. Turnover rates as high as 20 percent are considered “low,” and some call centers even have the distinction of achieving 100 percent turnover. It’s not hard to see why: The work is stressful (and often frustrating), the pay is low, and the career path isn’t always clear. For that reason,…
Read MoreB2B Marketing Must Become More Humanly Relevant
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
Read More How to Hire Your Next “Perfect Attitude” Employee
Hiring the right people is one of the most important parts of running a business. Think about it: Employees shoulder a lot of the responsibility for the success of their employers, so it pays to find someone who fits the bill from the very start.
Read More Drive More Traffic Through Website Personality
To get the attention of web users, try giving your website a personal touch. Doing so helps you better draw in the specific audience you are trying to target.
Read More How Women Can Stop Self-Sabotaging and Be Their Own Advocates
If Sheryl Sandberg’s “Lean In” taught us anything, it’s that there’s an epidemic of women facing ever-mounting threats to their confidence in the business world.
Read More Is the Ideal Entrepreneur Right Brain or Left Brain?
Traditionally, the majority of entrepreneurs have been logical thinkers, problem solvers, and pay attention to details. These are the stereotypical left-brain engineers. Yet I see a big shift from the knowledge age, with its left-brain foundation, to a critical focus today on visualization, creativity, relationships, and collaboration, which are more in the domain of right-brainers.
Read More The Greatest Secret of the Magnetic Person
One secret and irresistible quality of magnetic people is that they’re grateful. They are genuinely thankful, and it shows in their interactions with others. Even though we don’t usually think of gratefulness as a major personality trait, it actually goes a long way towards shaping who we are.
Read More Why is a Personal Brand Important?
Your personal brand includes your skills, personality, behaviors, values, experiences, words, attitudes, and image. And, even though your personal brand may be experienced differently by your various networks, it is still YOU.
Read More Branding for Small Businesses
Branding is an essential part of running a business, whether you’re the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
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