Marketing on the Web: 5 Keys to Online Business Longevity

An important part of growth is sustainability. If your business volume seems to hit a plateau or recurring limit, the only direction you’re going is back down again. Companies that aren’t making an impact quickly become marginalized. Business strategy has to include developing a sound operational plan that will both maximize your efforts and keep…

Read More

Online Reviews: The Value of 5 Stars to Your Business

A rising number of consumers are looking toward online reviews to help them decide what products, services, and companies to spend their money on. This means that businesses are now scrambling, dedicating resources toward establishing a positive online presence. How do consumers use reviews to make decisions and what practices can your business follow to…

Read More

Leveraging Google Maps Marketing for Your Local Business

Google Maps marketing is most commonly viewed from the perspective of the 3-pack listings shown near the top of the search results for localized keywords. For example, see the figure below for the Google search “yoga Seattle.” While the 3-pack is one of the most valued forms of marketing real estate for local businesses, it’s…

Read More

5 Ways to Improve Your Online Presence

An online presence has become synonymous with “existing” in the digital world. Millions of people are connected through the Internet. That vast user database includes businesses as well, all of which are fighting for the attention of their potential customers. However, not all make it on the first page of Google searches and instead get…

Read More

Can Quora Act as a Source of Clients for Your Business?

I read through a lot of blogs and forums of an evening. I often find inspiration and motivation from other people’s success stories. I discovered a number of people discuss that they recommended Quora as a form of gaining site visits and client queries. I had heard of Quora before, but never actually used it…

Read More

Leveraging Search-first Strategies for Local Online Marketing

When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a consulting firm or boutique storefront, virtually any type of local business can benefit from increased search exposure. Not only can…

Read More

How You Can Start Marketing on Reddit Today

Are you trying to sell to 18 to 29-year-old males? If so, you should at least consider marketing on reddit. But first, you need to understand what this mammoth website is all about…and it’s a little hard to capture its essence in just a few words. It bills itself as “The front page of the Internet,”…

Read More

Are You Branding Your Business Effectively Online?

The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence is the business owner’s, whether or not you employ a marketing agency. How can this be done?  Not by a…

Read More

3 Common Reasons Your Web Marketing Isn’t Working

There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online…

Read More

Embrace Emojis in Your Online Marketing

I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one day I downloaded the emoji keyboard to my phone and used emojis for the first time. I may have gone…

Read More