Online Marketing Archives

5 Easy Ways to Market Your Business on a Tight Budget

By SmallBizClub | Apr 8, 2016

Can a business survive without marketing itself on the internet? Of course, it can, but not very effectively. Simply put, you need to take your business online if you want to reach a wider and bigger market. Once your business reaches the digital space, it benefits in so many ways, including: It gets a bigger…

3 Online Marketing Trends You Need to Know for Success in 2016

By Danny Iny | Feb 25, 2016

It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it…

How Long Until I Know if This Channel Works for Me?

By Katya Constantine | Oct 12, 2015

Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I know. What makes me say that? Full disclosure: I sell multi-channel online marketing advice, so I may be biased. But…

3 Steps to a Successful First Periscope Broadcast

By SmallBizClub | Sep 30, 2015

Twitter’s new live streaming app, Periscope, is quickly gaining popularity, especially with the online marketing crowd. Periscope’s recently released stats show their audience has grown to over 15 million registered users, and out of those 15 million users, only 1 million are regular broadcasters. What does this mean for you? If you have a business—and…

Why Your Blog is the Foundation of Your Online Marketing

By SmallBizClub | Jun 18, 2015

There are three primary reasons why a blog on your website should be at the helm of your online marketing strategy:

Can Offline Marketing Still Compete in the World of Online Advertising?

By SmallBizClub | Dec 16, 2014

Each day our brains have to process an incredible amount of information as we go about our daily routines. The advance of the internet and mobile technology has seen an increase in the amount of time we are spending online.

How to Create an Infographic to Promote Any Business

By Ryan Kettler | Nov 13, 2014

You don’t have to be a high tech company to get the web marketing lift that comes from creating an infographic. In fact, there’s only one thing you need to have to create a great infographic—a good understanding of your customers.

How to Do Online Marketing for eCommerce

By Murray Newlands | Sep 9, 2014

If you own an eCommerce business, you will need to devote a large portion of your online marketing budget to promoting your site. With eCommerce businesses, the goal is to convert potential customers to paying customers. Here are a few tips to help you with doing online marketing for your eCommerce business.

Getting Tangled Up in Link Networks is a Bad Idea

By SmallBizClub | Jun 24, 2014

Many webmasters (and not a few SEOs) are unsure exactly what a link network is. That hazy understanding can lead innocent site owners to pay money to unscrupulous types for a service that will bite them in the behind.

The State of Small Business Content Marketing in 2014

By Ryan Kettler | May 26, 2014

Small businesses are blogging, using social media and email marketing, but everything they say and do is based on gut feeling. They’re also working by themselves instead of leveraging the help of their co-marketing partners. That’s no way to effectively market a business!