Many webmasters (and not a few SEOs) are unsure exactly what a link network is. That hazy understanding can lead innocent site owners to pay money to unscrupulous types for a service that will bite them in the behind.
Small businesses are blogging, using social media and email marketing, but everything they say and do is based on gut feeling. They’re also working by themselves instead of leveraging the help of their co-marketing partners. That’s no way to effectively market a business!
Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.
As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.
Franchisors approach online marketing in many different ways. How can a franchisee get the most from online marketing? Make sure, when you choose your franchise business opportunity, that you have a plan for online marketing—and that the franchise you choose works with that plan.
There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.
Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.
YouTube, the biggest video sharing website, is bearing down on an issue that has been plaguing them in the recent years. From average users to big time companies, there is a growing trend of buying ‘fake views’ to inflate popularity of videos.
Large and small brands alike that create problem-solving content and build real relationships with the popular websites in their respective industries will more than just survive content shock; they’ll flourish.
Marketing often is about standing out, being distinctive, and coming up with “clever” taglines and slogans. But when writing to your e-mail list, do clever subject lines really work as well as clear subject lines?
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.