Sales. For many new entrepreneurs, putting on a salesperson’s hat is anything but enjoyable—but it’s a necessary evil. During the first years of your business—if not the whole life cycle of the business—you are your company’s best spokesperson. Even if you eventually hire a sales guru or a sales team, you must still represent your […]
Networking
Use Office Parties and Social Functions to Boost Morale
Office parties, special events and other social functions can be good for more than just relaxation. Whether it’s helping to cultivate and maintain the right workplace culture and atmosphere, creating valuable networking opportunities or finding ways to provide employees with the sort of shared experiences that may allow them to form a more efficient team, […]
Power Up LinkedIn
When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most […]
How to Get Involved in Your Local Business Community as a Franchisee
One of the benefits of being a franchisee is the community you’re a part of; you’re connected with the other franchisees in your organization. But most of those franchisees will be in other territories or markets. Connecting with other members of the business community, at the local level, is a great way to build connections and grow your […]
How to Run Your Real Estate Agency Like a Startup
Internet and smartphones have disrupted several industries over the past two decades. Real estate is no different—as a buyer, you can ‘walkthrough’ properties of your choice from thousands of miles away. Services like Airbnb make it possible for you to let your property out like a hotel with minimal hassle. Yet, from a real estate […]
What is Networking?
In the “old days,” networking seemed to be about meeting people, learning about them, building a bit of a relationship. There was value in networking. Often, our networking may have been a passing meeting, a chance to get to know someone for a few moments, have an interesting conversation, only to move on in our […]
This is Exactly Why You Need to Promote Your Brand at Trade Shows
Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with your brand. If you want to network within your industry and promote brand awareness, trade shows are an effective, non-digital […]
Everyone Needs to Manage Their Mantra or Move On
Ever stand with someone you’ve never met when at a party, a trade show or just meet someone in the hallway? We all have. And then that person opens his or her mouth and spends a boring two minutes describing their business to you? Leaving you wondering how much of that you got and how […]
How to Qualify Leads at Expos
Fairs and expos will bring you an unlimited supply of leads when you learn how to qualify leads! Your time is valuable! When you use this technique to qualify leads at the event, your time finding fairs and expos, setting them up and working them will be well-spent as you will bring home quality leads! […]
5 Networking Tactics for Introverted Professionals
Networking events can be an introvert’s worst nightmare. On one hand, they can be essential to success. On the other, however, they can be unfriendly reminders of an introvert’s individualistic nature. While most introverts don’t necessarily have social anxiety, their introspective and reticent personalities means they’re often unaccustomed to large social scenarios. Small talk is […]
