Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with your brand. If you want to network within your industry and promote brand awareness, trade shows are an effective, non-digital […]
Networking
Everyone Needs to Manage Their Mantra or Move On
Ever stand with someone you’ve never met when at a party, a trade show or just meet someone in the hallway? We all have. And then that person opens his or her mouth and spends a boring two minutes describing their business to you? Leaving you wondering how much of that you got and how […]
How to Qualify Leads at Expos
Fairs and expos will bring you an unlimited supply of leads when you learn how to qualify leads! Your time is valuable! When you use this technique to qualify leads at the event, your time finding fairs and expos, setting them up and working them will be well-spent as you will bring home quality leads! […]
5 Networking Tactics for Introverted Professionals
Networking events can be an introvert’s worst nightmare. On one hand, they can be essential to success. On the other, however, they can be unfriendly reminders of an introvert’s individualistic nature. While most introverts don’t necessarily have social anxiety, their introspective and reticent personalities means they’re often unaccustomed to large social scenarios. Small talk is […]
Do’s and Don’ts for Entrepreneur Business Networking
I often recommend business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates. But what if you are an introvert, or new to this game, and don’t know where or how to start? The answer is still the same, but I have learned over the […]
6 Can-Do Steps for Taking Your Business to the Next Level
Small business is the backbone of the economy. If you have a small business, you probably have dreams of taking it to the next level to become a larger business. Here are some steps that will help you do just that. 1. Networking Take the time to talk to people in the industry. Look for […]
How to Find a Small Business for Sale
For business-savvy individuals who are tired of working for someone else, buying a small business can represent an opportunity to achieve freedom and financial independence. But before you can own a business, you have to know where to look for one. Four Ways to Find a Company That’s for Sale Buying a firm isn’t really […]
A Twist on Old School Tactics
In this era of all things digital, I thought it would be a nice change of pace to go old school and talk about some very simple marketing tactics that are often undervalued and underutilized. Best of all, neither of these ideas will dent your marketing budget. Thank you notes: When I was growing up, my […]
Startups: Networking is Key to Your Success
Personal relationships are important for any business owner as they provide some respite away from the company and can help you de-stress effectively. However, these relationships are limited because you are only around family members and friends that you engage with regularly. On the other hand, professional networking helps you connect with like-minded individuals on […]
4 Surefire Ways to Ramp Up Your Networking Results
Getting started as a small business owner is tough enough. You’re trying to build a solid team, perfect your product, and create a marketing strategy. That doesn’t leave you with a lot of time to network. However, you absolutely need to make it a priority as a new entrepreneur. If you don’t, you’ll be missing […]
