Top Marketing Fails

Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
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12 Myths about Overtime Exemptions

Under federal law, non-exempt employees are entitled to overtime pay. While exempt employees need not be paid overtime, they must meet very specific salary and duties criteria outlined in the Fair Labor Standard Act (FLSA). Understanding overtime requirements can be challenging and complying with the FLSA requires employees to be properly classified. In this Tip, we provide 12 of the most common myths concerning overtime and exemptions.
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10 Supervisor Mistakes—and How to Avoid Them

Supervisors are often the front line for shaping employee engagement and productivity as well as overseeing compliance with workplace policies like time tracking and leave of absence requests. Mishaps in these areas can create a lot of headaches for employers.
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EZ Tips to a Perfect Password

The rules governing passwords and what is considered reasonably safe are pretty well understood. However, a survey in 2013 showed that of a random sampling of 1,000 internet users, fully 77% had passwords that could be broken by off-the-shelf software in a matter of minutes.
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Of Price and Profits

How is it that businesses consistently fail to see the relationship between price and profits? What I suspect is that many businesses believe that it’s easier to compete on price than to differentiate.
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Want to Sell More Stuff? Raise Your Prices

Nearly every small business wants to sell more stuff— stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business.
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The Enemy of Knowledge

If we already believe we know a “thing” and are not interested in exploring an alternative view, then we might be right—or we might not be.
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