Tis the Season for Online Scams

As a business owner it is important to understand the threats shoppers face to better protect your company and customer data. While making a list and checking it twice is top of mind for shoppers, cybercriminals too are checking their list, creating scams and malware to fool unsuspecting customers to hand over their personal information.
Read More

Accurate Assumptions Lead to Defendable Plans

The biggest error in planning may not be spreadsheet calculation error. Or cost estimation. It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan.
Read More

SMB Promotional Coupon Marketing Boo Boos to Avoid

Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You’d think these coupon deals would be bringing in new and repeat customers like crazy. But are they?
Read More