Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit […]
Media
The Top 20 News Sites You Need to Get Media Coverage In
If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your website from an online news site is an excellent way to boost your own website’s authority in search rankings. News website usually have high ‘Domain Authority’ because they are seen as […]
5 Ways Media Consumption is Shaping Future Marketing Trends
The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with […]
How to Plan a Successful Media Buying Strategy
In order for your media buying strategy to be successful, you need to identify your target demographic, and then place the right ad in the right place at the right time. Seems simple on paper, right? In practice, it’s not that straightforward. Of course, what works for one company isn’t always ideal for another, so […]
5 Relatively Inexpensive Ways to Do PR in Small Business
A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough to afford. But there are plenty of ways to get your name out there without a big investment. Become the […]
Leveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly a fresh concept. We’re talking about media differently today and I think that’s smart. The truth is our definition of […]
4 Crucial Ways Your PR Department Influences Your Brand
Your business has a brand, an idea that represents what your business offers its clients. But between the development of your business and its brand, a lot can be lost in communication. Enter your public relations department. This group of people manages and improves your business’s public image, which directly influences your brand. Here’s how […]
Getting the Picture with Visuals (and 5 Helpful Questions to Ask)
With the proliferation of mobile devices, it should be no surprise that platforms like Instagram, Tumblr, and Pinterest have made such an impact in recent years. Content is now easily captured, shared, and consumed unlike any time in human history.
How 3 Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.
6 Ways to Build Your Brand Through TV Appearances
Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked. Whether you are working with an agency, a publicist, a TV booker or directly with a producer, here are the top things you need to do to maximize your chances of frequent on-air success.
