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Home / Archives for Media

Media

Digital Video Ad Convergence Keeps TV Relevant

Apr 4, 2014 By Chris Horton

One of the big winners of this inevitable march toward digital integration is none other than the crown jewel of traditional advertising: TV. Long Live the Boob Tube.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Chris Horton, Media, Television, Video

The Evolution of Public Relations

Feb 3, 2014 By YEC

The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. Beyond the mechanics of how we communicate with audiences, the heart of good PR has been, and will be the same.

Filed Under: Marketing Plans Tagged With: Communication, Facebook, LinkedIn, Media, Public Relations, Social Media, Twitter, YEC

Media Coverage Is Not a Given

Jan 21, 2014 By Drew McLellan

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.

Filed Under: Marketing Plans Tagged With: Drew McLellan, Marketing, Media, news, Public Relations

5 Things You Need to Fix on Your Website to Land Media Coverage

Oct 25, 2013 By Danny Iny

One of the most cost effective ways to build awareness of your business and credibility in your market is media coverage, but too often you send out pitches and nothing happens.

Filed Under: Marketing Innovations Tagged With: Danny Iny, Media, Public Relations, Speaking, Website

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