Posts Tagged ‘Marketing’
Don’t Set Customer Expectations You Can’t Meet
Interactivity is one of the benefits of the web, and most people assume their questions will be answered in a timely fashion—usually not more than 24 to 48 hours.
Read More New Facebook Page? Here’s How to Get People to Like You
You just set up your Facebook Page: great! The next step is to actually connect with people, which means you’ll have to get them to “like” your Page. When people like your Page you’ll have an audience you can engage with on Facebook.
Read More Does Your Customer Understand Your Differentiation?
I’m often amazed by the discussions—or absence of discussions—on differentiation. In order to win, we have to differentiate our solutions, but we have to differentiate them in the areas the customer cares about.
Read More Marketing Orchestration? That’s My Line!
As a music major and former music teacher, I’m biased towards using musical metaphors. Marketing orchestration—a new buzz phrase coined by Forrester Research for Responsys. What is it?
Read More 4 Free Channels to Attract New Customers
So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door!
Read More What We Talk About When We Talk About Content
“The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new—and extremely broad—discipline with no single definitive definition.”
Read More Marketing That Sticks: 7 Winning Inbound Marketing Campaign Strategies
What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.
Read More Laithwaites Wines Takes a Page from Amazon
One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business.
Read More Small Business Marketing: Tips from Peter Drucker
One of the most important things to remember about marketing strategy is that marketing and sales are two different things. Always remember, the best marketing tips for small businesses will fail unless you put yourself in your customers’ shoes.
Read More How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
Read More