Posts Tagged ‘Marketing’
What Your Logo Can Do for You
If you’re not using a visual language to speak to your audience, then you’re ignoring a huge opportunity to capture their attention without saying a word.
Read More Customer Testimonials Best for Business-to-Business Marketing
Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?
Read More The Mobile Site vs. Mobile App Debate: When You Really Need an App
Ten years ago, debates raged over whether or not small businesses needed websites. These days, an online presence is a given, and the heat is on to provide an intuitive mobile experience.
Read More Big Changes in Franchise Marketing
When comparing franchise brands, look at who plays a role in the marketing of the franchise and where franchisee fit into it. See whether the company is responding to changes in consumer behavior and preferences, or sticking with tried and true even when it’s no longer working. You might discover something very important to your decisions.
Read More Should You Be a Content Marketer?
Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all, you’re at least accidentally dabbling in content marketing.
Read More Don’t Blink: Here Comes Ephemeral Marketing!
You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media).
Read More Business Advice from Miley Cyrus? What Your Company Can Learn from Celebrities
Image is everything. It’s a maxim that applies everywhere, from our businesses to our personal lives, and certainly to the celebrities we both admire and are annoyed by.
Read More Why Your Business Name Matters
You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?
Read More Top Marketing Fails
Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
Read More When is a Reward NOT a Reward?
Converting a reward program to a marketing program is a violation of your customers’ trust. Losing their trust is one of the quickest ways to drive your customers to your competitors.
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