Posts Tagged ‘Marketing’
7 Highly Effective Marketing Strategies Necessary for Success
Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating high business revenue, helping brands achieve financial success. The most ideal marketing techniques are those that deliver the best results…
Read MoreThe Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it comes to creativity. Often, companies are predisposed to certain design and strategy rules that are more on the traditional side. We recently faced this challenge when a client came to…
Read More3 Ways to Breathe New Life into Your Small Business
As a small business, one of your strongest selling points is the fact that you can provide a personal touch. Unfortunately, a lot of small businesses fail to recognize this point of differentiation and they squander the opportunity to set themselves apart from the competition. Is it time for you to breathe some life into…
Read MoreB2B Marketers: This is the Most Important Post You’ll Read in Your Career
Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen… ever. There’s generally two types of marketing and sales organizations in the B2B space. I’ve professionally witnessed both…
Read More7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to (as…
Read MoreHalloween Marketing Ideas
Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year! How do you take advantage of this great opportunity to put your literature in the hands of many without being a Halloween Grinch?! Share your Halloween marketing ideas in the comment section below, please! Halloween Marketing to…
Read MoreLessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last thing that we want is a failure. “Well [heavy sigh] that’s exactly what happened to us during a recent ebook…
Read MoreArt Marketing Tips: Simple Tips to Promote and Market Your Art
Are you an artist who is looking to earn money by pursuing your passion? If so, then the first step is to reach the right audience and potential buyers. As an artist looking to make a living, just producing good work is not enough. If you are looking to profit, you need to promote and…
Read MoreHire Right: 4 Specialists That Can Bolster a Burgeoning Company
As a new company, success largely depends upon the people that you hire to help run it. If you’ve just established a startup, you might not think you can afford a lot of specialists to help you out, but some of them are really essential. These four specialists might be the kind of roles you…
Read MoreEnvironment is Everything: Appealing to All of Your Customers’ Senses
When running a service-based business, environment is everything. Huge clothing retailers, movie theaters and car companies pump scents into rooms, play music, and use ambient lighting to improve customer experience. So why shouldn’t a smaller enterprise? The right vibe inspires staff and clients to bring their A-game, and since our company, LogicPrep, specializes in preparing…
Read More