Posts Tagged ‘Marketing’
The End of Net Neutrality is Business as Usual for Internet and Digital Marketers
Net neutrality never existed, and likely never will. And the only people in a position to level the playing field are digital marketers. By now you’ve likely heard that Net Neutrality—the Obama-era regulations governing ISP speed lanes and content prioritization—has been struck down by the FCC. And thus the heavens did rain down upon the…
Read MoreInfographic: Online Marketing 2018
My thanks to Bristol Strategy for this infographic. It strikes me as a good summary of the fundamental concepts, much like an online marketing primer for 2018.
Read More4 Fresh, New Marketing Strategies You Should Consider in 2018
The new year is here, so if I were you, I would get started on planning and preparing yourself for new marketing plans for the year. Start by looking back at what you worked on in 2017 and reflect on your year goals; was your 2017 marketing plan successful? What types of existing channels were…
Read MoreExceed ROI Expectations with Highly Effective Local PPC
If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and…
Read More3 Basic Recipes to Improve Your Restaurant Without Breaking the Bank
Running a restaurant business is by no means an easy task. The food and beverage industry is not only rife with heavy competition, but requires a substantial investment of both time and money as well. For a dining establishment to survive, setting yourself apart in the market is only half the battle. In order to…
Read More2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you. Live Video Streaming “If you weren’t using live video to interact with your customers in 2017, it needs to be…
Read MoreAvoid These 3 Frustrating Marketing Errors
I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that are either frustrating, demonstrate poor customer experience, or make no sense. I thought I’d share some recent examples, so you can see what to avoid! Example #1 As a Starwood Preferred and…
Read More15 Things Every Salesperson Needs to Know About Marketing
Marketing is a crucial part of the sales process. How will your potential customers know how amazing your products and services are if you don’t tell (market) them about it? To market your products and services effectively, a lot of listening and careful thought is required. Here are 15 things every salesperson needs to know…
Read MoreNiche Marketing Works. Here’s How
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.…
Read MoreStarting an SMS Campaign? Keep It Simple
I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the founder of a company that provides clients with SMS services, I’ve closely observed many successful and unsuccessful campaigns. I’ve found that there’s no secret formula for success. Whether you’re experienced with SMS marketing or plan…
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