Posts Tagged ‘Marketing’
5 Email Marketing Campaign Ideas to Generate Leads and Make Sales
Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish virtually any marketing and sales task: prospecting, lead nurturing, making direct sales, and many other possibilities. Here, we’ll discuss 5 email marketing campaign ideas that can take your business where…
Read More7 Marketing Mistakes to Avoid When Starting a New Restaurant
So, you’re starting a new restaurant. Awesome! Many seasoned restaurateurs would love to be in your shoes — starting a new restaurant with a clean slate. Along the way, they likely made some of these seven rookie marketing mistakes. We’ve got you covered with fixes for the most common missteps. Here’s to starting a new…
Read MoreThe Marketing Revolution No One Predicted
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first, let’s consider how these historical revolutions impacted businesses over time. With the industrial revolution the emergence of industrial technology and…
Read More3 Ways You Can Use AI to Supercharge Marketing for Your Real Estate Agency
Artificial intelligence (AI) has been at the center of many disruptions in recent years. Machine learning, deep learning, natural language processing, and other forms of AI have given us the best of automation across industries – from self-driving cars to digital assistants to AI-powered image recognition. And for real estate, an industry that has often…
Read MoreWhat is Your Marketing Doing to Develop a Better World?
Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has become much more than just a business strategy—driven by Millennials, social impact is, instead, a way of life and a way of being in the world. It has undeniably…
Read More10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a…
Read MoreComing in Loud and Cloud: Podcasts
When I was a kid, I loved listening to the old time radio shows that my parents grew up with. The Shadow was my favorite. I loved the storytelling but I also loved the portability — I used to listen when I was mowing the lawn (on my old Walkman, if that doesn’t age me!).…
Read MoreA Lesson from Pringles: How to Promote Your Brand More Creatively
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of…
Read MoreHow to Use Street Teams to Build Brand Awareness
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human engagement. Street teams interact directly with consumers to get them excited…
Read MoreWhy the Old Marketing Funnel is Broken
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now…
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