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Home / Archives for Marketing Psychology

Marketing Psychology

Psychology of Gift Giving: How Retailers Manipulate Buyers

Dec 23, 2020 By Andrew Deen

It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure their product or service sticks in our brains and pulls on our heartstrings. Seduction, temptation, and even fear are all […]

Filed Under: Advertising and Lead Generation Tagged With: Marketing Psychology

May I Ask You a Question?

Aug 10, 2017 By Drew McLellan

One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have something of incredible value and you genuinely know the prospect needs what you have to sell, it’s tough to get their attention long enough to ask a question or even be […]

Filed Under: Sales Activities Tagged With: Influencers, Marketing Psychology

Peer-to-Peer Marketing is In

Jan 28, 2016 By Adhere Creative

A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called “Top-Down” marketing. Divided as we were in our distinct personalities and preferences, top-down marketing brought us all together. We tuned in to but a handful of TV channels to choose from, we […]

Filed Under: Marketing Innovations Tagged With: Marketing Psychology

How Colors Affect Your Purchase Decisions

Apr 30, 2014 By Synecore

With the average human brain processing visuals 60,000 times faster than text, it’s important for brands to recognize the important role that color plays in purchasing decisions.

Filed Under: Sales Activities Tagged With: Color, Design, Marketing, Marketing Psychology, SyneCore

Consumer Psychology and eCommerce Checkouts

Apr 21, 2014 By SmallBizClub

eCommerce has changed the way companies connect with customers and market goods. In the online world, shoppers form opinions, assess value, and make buying decisions without any first-hand experience of the items they are paying for.

Filed Under: eCommerce Tagged With: Design, ECommerce, Infographics, Marketing Psychology, Reviews, Website

Color ROI: Color Harmonies and Marketing Basics

Jan 17, 2014 By SmallBizClub

The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.

Filed Under: Marketing Innovations Tagged With: Color, Design, Infographics, Marketing, Marketing Psychology

Using Hashtags on Facebook

Jul 3, 2013 By Harry Kierbow

You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.

Filed Under: Online Marketing Tagged With: Facebook, Hashtags, Marketing Psychology, Marketing Strategy, Online Marketing, Social Media, Social Media Promotion, Using Hashtags

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