It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure their product or service sticks in our brains and pulls on our heartstrings. Seduction, temptation, and even fear are all […]
Marketing Psychology
May I Ask You a Question?
One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have something of incredible value and you genuinely know the prospect needs what you have to sell, it’s tough to get their attention long enough to ask a question or even be […]
Peer-to-Peer Marketing is In
A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called “Top-Down” marketing. Divided as we were in our distinct personalities and preferences, top-down marketing brought us all together. We tuned in to but a handful of TV channels to choose from, we […]
How Colors Affect Your Purchase Decisions
With the average human brain processing visuals 60,000 times faster than text, it’s important for brands to recognize the important role that color plays in purchasing decisions.
Consumer Psychology and eCommerce Checkouts
eCommerce has changed the way companies connect with customers and market goods. In the online world, shoppers form opinions, assess value, and make buying decisions without any first-hand experience of the items they are paying for.
Color ROI: Color Harmonies and Marketing Basics
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Using Hashtags on Facebook
You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.
