Posts Tagged ‘Market Segmentation’
Understanding the Customer
Depending on the industry and nature of your business, your target market can be categorized very narrowly toward a specific type of individual or generally as a wide scope of the general population.
Read More 5 Ways for Small Businesses to Expand on a Budget
Small businesses are hamstrung by limited funds, a handful of employees, and a limited capability to actually expand to reach new markets. Because of this, thinking of new, cheap alternatives to increase sales is crucial.
Read More The Key to Personal Positioning
It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.
Read More Color ROI: Color for Kids and Color Preferences
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Read More SEO and the Future of Digital Marketing
Now that context is king, what does that mean for digital marketing? In a nutshell, it means you’ll be taking some of your focus off keywords and links, and placing it on reaching audiences with the right prospects at the right time. Here’s how.
Read More Why We Still Need Business Cards
The demise of the 3½ x 2? business card is a myth. If you’re working, you still need a business card. Why? Here are seven good reasons.
Read More Create a Business Plan
When people plan a road trip, they generally like to map out in advance where they would like to go, how much time they will spend, etc. For entrepreneurs, a business plan provides a road map or where you want your business to go.
Read More Target Personas: Content Marketing’s New Buzzword
An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
Read More Embrace Digital Personas Now Before It’s Too Late
As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.
Read More Is Your Customer Loyal to You or Your Price?
What would happen if you were just a little higher priced than your competitor? How would your customers react? Would your loyal customers continue to do business with you, in spite of your higher price?
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