Posts Tagged ‘Market Segmentation’
How to Calculate the Value of Customer Relations
Customer relations are inarguably one of the most important performance drivers of your business. Unfortunately, many companies often push customer service to the sidelines because they have a hard time understanding the value of providing good customer service and the lasting impact it can have.
Read More Keep Your Business Heated Up as the Temperatures Drop
It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.
Read More The Way to Get the Most out of Every Lead
An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don’t see how the ad is relevant to them.
Read More Create a Value Proposition by Knowing Your Target Audience
The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.
Read More Ancient Marketing Techniques Can Yield Results
Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
Read More Why You’re Probably Not Achieving Your Goals
So you’ve been trying to grow your business and now you’re frustrated. Really frustrated. You want customers and clients, but so far, things aren’t happening—at least not the way you’d like. Want to know why?
Read More Why Would I Pick You?
Marketing 101 is that you need to understand how you’re different from your competitors. It is perfectly logical: if you cannot differentiate yourself in terms of what you sell, how you sell it, or why you sell it, the only differentiator left is price.
Read More VIDEO: Why You Must Pick a Tight Niche
Trying to make your business appeal to as many people as possible can be a disaster. Here’s why.
Read More 3 Most Common Marketing Mistakes Young Entrepreneurs Make
Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict to funding issues and execution struggles. But at the core of it, businesses fail for one fundamental reason: they can’t sell their stuff.
Read More Pricing Strategy: Factors to Consider
How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment.
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