Posts Tagged ‘Market Research’
Starting a Business in 2018: Preparation and Pointers
At the close of 2017, countless people will take a look back at the year behind them and begin making resolutions for the year ahead. For some, that means leaving their old job behind and going into business for themselves, and for others it means starting a gig on the side. For others, still, it…
Read MoreMake Sure There is Demand for Your Product or Service
“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there is a solid demand for the product. While this sounds so elementary, we continually have entrepreneurs and inventors that just…
Read MoreBoy! If I Had Only Learned This Before Spending a Million!
Know your market and competition, or don’t spend a dime on anything else. I love absolutes—statements with no wiggle room for gray-area responses. Well, here is one of those, and it deals with market research first and foremost. Let me tell you a short story at my own expense. In 1994, (I know a long…
Read MoreThe Importance of Good Marketing Research for Business
When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands you’re familiar with are, aren’t you curious how they reached your home or office? Perhaps the more specific question is, “What sets apart big companies from small businesses?” The former has…
Read MoreSocial Media Magic: How to Build a Powerful Marketing Campaign
The ultimate goal of developing a social media marketing campaign should be to connect with prospective and existing customers on a personal level. To this effect, business owners and brand managers should aim for positive brand awareness combined with clear objectives that can be measured through simple analytics. Here are four steps that should be…
Read MoreHow Startups Estimate Market Size
It’s a common question. How do I know market size? Of course what one does for that depends on the type of business. What works for a web app won’t work for a restaurant. The kinds of information available in one market differs from another. Local demographics might be quite enough for a retail business, but irrelevant…
Read MoreWhy Market Research is Essential
Whether you are just starting your business, planning to grow, expand into a new market or launch a new product or service, market research is absolutely essential. A great idea doesn’t instantly equate to success; in your day to day life you don’t blindly make decisions without any information about what you are doing, so…
Read MoreMarket Research in a Digital Age
Market research is as old as marketing itself, but conducting market research in the digital age presents unique challenges. As the experts in this graphic outline, it is vital for small business owners to do market research in order to stay ahead of the competition. From the rapid growth of modern market research methods to…
Read MoreIs There a Local Market for Your Franchise Idea?
How to Use Sneaky “Psychic Powers” to Validate Your Business Idea
