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Home / Archives for Market Research

Market Research

Can You Truly Trust Market Research?

Nov 10, 2022 By Efrat Vulfsons

Market research is considered a necessary expense and an investment in the success of a business. Since market research cost is often high, companies expect a significant return on this investment. There are many marketing success instances, but also numerous failures when research has not been executed properly. Every company should be able to distinguish […]

Filed Under: Sales and Marketing Tagged With: Market Research

How to Use Social Listening for Effective Market Research

Sep 1, 2021 By Jeff Bullas

sm-listening

Of all parts of marketing and product development, research might be the most fun (and the most work). While doing research is absolutely important to any business process, getting maximum output can require maximum resources, which is rarely sustainable and often overwhelming. The result is research that is either underdone or overruled. Luckily, the marketers […]

Filed Under: Sales and Marketing Tagged With: Market Research

5 Essential Steps to Rebrand Your Small Business Successfully

Jun 11, 2020 By SmallBizClub

Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone. There might be instances along the way […]

Filed Under: Branding, Sales and Marketing Tagged With: Design, Market Research, Positioning

6 Ways Aspiring Business Owners Can Leverage Market Research and Competitive Analysis

Mar 16, 2020 By Emerson De Oliveira

(Photo by William Iven on Unsplash) So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry this out? Read on! There are many ways to conduct the kind of market research and competitive analysis that’s necessary […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Analysis, Market Research

Here’s How NOT to Define Your Competition

May 3, 2019 By Dave Berkus

We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do) the response is, “This is new. We have no competition.” Niet! No! Unh unh. Professional investors laugh when they hear an entrepreneur come out with that one. That statement has killed more […]

Filed Under: Creating a Plan, Startup Tagged With: Competition, Investors, Market Research, Mistakes, Pitching

How to Market Research Like a Pro

Jan 11, 2019 By Matthew Davies

Researching your particular market for the latest insights into what consumers want is a vital aspect of any contemporary business’s success, but many of today’s professionals are struggling to really tackle market research like a pro. While we’re often told that third-party outsourcing is the simplest and most effective way to research our markets, for […]

Filed Under: Creating a Plan Tagged With: Competition, Getting Started, Market Research

The Payoff from Audience Research

Dec 14, 2018 By SEER Interactive

It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers! Forums, chat logs, and the other […]

Filed Under: Marketing Plans Tagged With: Analysis, Data, Market Research

Starting a Business in 2018: Preparation and Pointers

Dec 18, 2017 By Andrew Heikkila

At the close of 2017, countless people will take a look back at the year behind them and begin making resolutions for the year ahead. For some, that means leaving their old job behind and going into business for themselves, and for others it means starting a gig on the side. For others, still, it […]

Filed Under: Personal Readiness Tagged With: Business Plan, Funding, Getting Started, Market Research, Security

Make Sure There is Demand for Your Product or Service

Sep 7, 2017 By Jerry Osteryoung

“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there is a solid demand for the product. While this sounds so elementary, we continually have entrepreneurs and inventors that just […]

Filed Under: Marketing Your New Business Tagged With: Market Research, Marketing, Planning

Boy! If I Had Only Learned This Before Spending a Million!

Aug 11, 2017 By Dave Berkus

Know your market and competition, or don’t spend a dime on anything else. I love absolutes—statements with no wiggle room for gray-area responses. Well, here is one of those, and it deals with market research first and foremost. Let me tell you a short story at my own expense. In 1994, (I know a long […]

Filed Under: Working with Investors Tagged With: Competitors, Market Research, Planning, Strategy

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