Market research is considered a necessary expense and an investment in the success of a business. Since market research cost is often high, companies expect a significant return on this investment. There are many marketing success instances, but also numerous failures when research has not been executed properly. Every company should be able to distinguish […]
Market Research
How to Use Social Listening for Effective Market Research
Of all parts of marketing and product development, research might be the most fun (and the most work). While doing research is absolutely important to any business process, getting maximum output can require maximum resources, which is rarely sustainable and often overwhelming. The result is research that is either underdone or overruled. Luckily, the marketers […]
5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone. There might be instances along the way […]
6 Ways Aspiring Business Owners Can Leverage Market Research and Competitive Analysis
(Photo by William Iven on Unsplash) So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry this out? Read on! There are many ways to conduct the kind of market research and competitive analysis that’s necessary […]
Here’s How NOT to Define Your Competition
We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do) the response is, “This is new. We have no competition.” Niet! No! Unh unh. Professional investors laugh when they hear an entrepreneur come out with that one. That statement has killed more […]
How to Market Research Like a Pro
Researching your particular market for the latest insights into what consumers want is a vital aspect of any contemporary business’s success, but many of today’s professionals are struggling to really tackle market research like a pro. While we’re often told that third-party outsourcing is the simplest and most effective way to research our markets, for […]
The Payoff from Audience Research
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers! Forums, chat logs, and the other […]
Starting a Business in 2018: Preparation and Pointers
At the close of 2017, countless people will take a look back at the year behind them and begin making resolutions for the year ahead. For some, that means leaving their old job behind and going into business for themselves, and for others it means starting a gig on the side. For others, still, it […]
Make Sure There is Demand for Your Product or Service
“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there is a solid demand for the product. While this sounds so elementary, we continually have entrepreneurs and inventors that just […]
Boy! If I Had Only Learned This Before Spending a Million!
Know your market and competition, or don’t spend a dime on anything else. I love absolutes—statements with no wiggle room for gray-area responses. Well, here is one of those, and it deals with market research first and foremost. Let me tell you a short story at my own expense. In 1994, (I know a long […]
