Posts Tagged ‘Loyalty’
How to Start a Loyalty Program Without Losing Money
One way to potentially increase your customer base — especially when encouraging repeat business — is to implement a loyalty program. In fact, more than half of U.S. consumers are interested in using loyalty programs from local businesses, according to a June 2021 report released by payments industry analyst PYMNTS.com. While a good loyalty program…
Read MoreTake Advantage of the Good Times to Build Stakeholder Loyalty
Loyalty is a hard-earned commodity. There are several times when stakeholder loyalty is tested to the limit. For employees, a late or missed payroll is the ultimate test of corporate loyalty, divorced even from an employee’s ability to make do without a paycheck. For investors, a subsequent down round at a lower valuation than the…
Read MoreCompany Culture: The Secret to Employee Loyalty
If you’re seeing a high employee turnaround in your business, the problem may have something to do with the workplace environment. People are less likely to stay with an organization if they feel unhappy, pressured, or stifled by a negative company culture. If this seems like a possibility, there are a few things you can…
Read MoreTop 9 Benefits of Building a Strong Brand
Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your company’s brand reputation. Building a strong brand can truly pay off. Here’s my list of 9 benefits for focusing on,…
Read MoreCan WiFi Turn Around In-Store Marketing for Local Businesses?
Despite the flurry of innovations in digital marketing, local marketing in the brick and mortar environment is still for the most part fairly confined to traditional methods. While digital marketing tracks consumer patterns, records contact data and paves the way for personalization, in-store marketing still suffers from lack of these much coveted consumer touch-points. But…
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