I’ve been working in marketing and advertising since the mid-80s. When I started my career, I thought I had a lot to learn. It was nothing compared to what we all need to learn today. Technology is driving the rate of change, and even though it’s hard to believe, it’s going to get nothing but […]
Learning
Sales: Science or Art?
Recently, I read an article about sales being more science than art. Perhaps I was a little unfair in my comments, but the author’s premises were flawed. I think we want to see sales being more like science because of what we perceive as the predictability and certainty that seems to exist in science. We […]
How Do Food Entrepreneurs Learn? Check Out These Non-Traditional Methods
Entrepreneurship is having its heyday. It’s a term on most tongues in most sectors. The same is true of food. Put together, you get a double hot topic. Across the country, incubators and accelerators are popping up to support food entrepreneurs. New York is leading the charge with the likes of Food-X and AccelFoods. San […]
4 Classes Every New Entrepreneur Should Take
Being a successful entrepreneur takes plenty of intelligence, creativity, and daring. For some, it’s a role that they seem born to play. For others, it’s an uphill climb full of bumps and bruises, each with its own corresponding lesson in business. Either way, the one thing that’s certain is that the journey of an entrepreneur […]
Giving Them the Answers
Let’s conduct a thought experiment. As one might do in experiments, imagine A/B testing. We’ll create an A group and a B group. The people in each group are identical in capabilities, backgrounds, experiences. Both groups are equally skilled and capable. Now we are going to give people a test. It’s around some complex issues. […]
The 8 Best Business Podcasts for Entrepreneurs
Unless you live under a rock, you know podcasts are huge right now. 51% of the U.S population has listened to a podcast, and over 60 million households report enjoying podcasts, according to Podcast Insights. Even better, podcast listeners overall are much more active on every social media channel, and they’re more likely to follow […]
12 Guaranteed Ways to Grow Your Business in 2019
There are a million things that an entrepreneur should be concerned about when it comes to running a business. And while having a solid business plan is a great start, ensuring that the business enjoys steady growth is a major consideration that entrepreneurs should continuously work on. More than making profits, the business should evolve […]
5 Inspiring Books That Will Add Some Happiness and Wisdom to Your Life
There is an insidious lie that western culture has propagated. It has been around for centuries and it has removed the joy of life for many. It has been woven into our mindset and told to us by many parents and friends. It’s time to rethink this myth and tell a better story. That myth? […]
A Lesson About Home Depot, Nails, and Sales from Bernie Marcus
Before you can own your failure, you first have to know what you’re failing at. True knowledge is a start, not an end. It’s a question, not an answer. When Walmart’s Sam Walton or Home Depot’s Bernie Marcus sought meaningful and productive knowledge, they didn’t attend a seminar, assemble a committee, convene a board meeting, […]
How Travel Can Fuel Your Business and Professional Development
It’s never been easier to travel now that airfares have dropped and remote work offers more people the flexibility to travel. If you’ve ever been jealous of the glossy pictures you see on Instagram of exotic destinations, you’re definitely not alone. But wanderlust alone isn’t the only reason to dust off your passport. Travel can […]
