Machine learning is finally at the stage when not only computer scientists can utilize it efficiently, but businesses as well. This technology can help with customer personalization, determining where and when to invest resources, calculating customer lifetime value, and overall financial analysis, to name a few. While it’s possible to achieve the same results with […]
Learning
Why Your Small Business Needs to Adopt eLearning for Employee Training
As more businesses realize the importance of learning and development (L&D) for staying relevant in today’s competitive environment, small businesses are faced with a unique challenge. While larger enterprises have little restraint when it comes to investing in employee training, smaller businesses are tied by bootstrap budgets and infrastructure-related challenges if they want to deploy training initiatives. […]
Your Inner Circle
A business is influenced by so many people that as business leaders, we need to choose those influences carefully and cautiously. That’s even truer when it comes to our inner circle. Motivational speaker Jim Rohn is probably most famous for his statement that we are the average of the five people we spend the most time with. And […]
On Innovation
Innovation is important. We all know there is a limit to doing the same old things, over and over. Even though we may do them in greater volume or greater velocity, over time they become…….well old…..and not very effective. So we struggle to innovate. We think of the great new revolutionary or disruptive idea. We […]
Why You Need the Right Mentors to Grow
It takes a lot to achieve success in the business world, and over time it has been proven that there are vital foundational elements that are unavoidable for all entrepreneurs. The motivation to establish an enterprise must always be backed by investing time and money, constantly seeking and implementing brilliant concepts, and having the determination […]
3 TED Talks Every Entrepreneur Needs to Watch
Being an entrepreneur isn’t easy. While you should always be doing industry research and working on the next phase of your hustle, sometimes you just want some inspiration to encourage you and get you in the right frame of mind. Find this inspiration with a TED Talk! By utilizing this excellent resource, you and your […]
How to Reach Your Potential in an Ever-Changing Workplace
Career progression used to be linear… Get a job, work hard, and make your way up the organizational hierarchy. Predefined structures determined a career path and tenure was reflected in a salary. Over the past few decades, the workplace has embarked on a new journey. Globalization has changed cultural expectations and technology has redefined roles, […]
Can You Name the Two Most Powerful Words for Business?
Here’s a puzzle where the answer come first. “Help me.” Over the years I have heard many stories from entrepreneurs, students, news reporters, even my children, all telling me that they could not get someone’s attention they wanted or needed until they used the words, “Help me.” The simple request is disarming, enlarging the object of the request […]
8 TED Talks to Watch When You’re Hiring New Employees
If you’re looking for inspiration for any reason, TED is a great place to start. With motivational and educational talks delivered by industry experts, it’s easy to go into an hours-long rabbit hole watching video after video. You may find yourself power posing at 2 am, wide awake after a 5-hour binge. What do TED […]
Load Up Your Bookshelf
I’ve been working in marketing and advertising since the mid-80s. When I started my career, I thought I had a lot to learn. It was nothing compared to what we all need to learn today. Technology is driving the rate of change, and even though it’s hard to believe, it’s going to get nothing but […]
