The Current State of Local Advertising A friend of mine flagged this to me: They were receiving ads on Instagram from local businesses from across the United States. We’re talking about someone who lives in North Carolina getting ads for a local news channel, who was actually promoting a small business, from Portland, Oregon. This is […]
5 Essential Ways Small Businesses Can Optimize their Instagram Strategy
With over a billion people using Instagram in 2020 and spending an average 53 minutes a day on the platform, Instagram is undeniably a launching board for businesses looking to reach a very wide and highly engaged audience. In a survey recently conducted, 83% of the respondents said that Instagram helped them discover new brands […]
How to Target Your Audience on Social Media During Covid-19
Have you lost your customers due to COVID-19? Are you aware of social media techniques to target more audiences and convert them into customers? In this post, I’ll let you know what you can do to expand your circle of audiences to offset sales cuts. How does COVID-19 impact businesses? COVID-19 has caused significant financial […]
4 Top Ways to Sell on Instagram
With Instagram, you can find your target audience and sell to them with relative ease. Here’s how. Use Instagram ads The Instagram algorithm is continually changing with major upheavals in the way algorithms sort and display content. Instagram ads are one way to find your way. Just be sure that you use an online logo […]
4 Simple Ways to Be Successful on Instagram
Instagram is one of those social media channels, where organic reach is still alive. In fact, Planable’s research says that Instagram has one of the highest engagements compared to all other channels. Instagram gives you approximately 10 times as much engagement as Facebook. However, great organic reach means zilch if you’re not primed to take […]
6 Instagram Growth Hacks to Explode Your Reach
If you aren’t active on Instagram you are missing out on a ton of marketing opportunities for your business. As it has over a billion users who can be reached better than on many other networks because of Instagram’s high engagement rate. So, to help you grow your presence I have shared my top Instagram growth hacks below. […]
Instagram’s Algorithm Update and How It Influences You
Have you noticed a drop in your Instagram engagement lately? You’re not alone. All of us have been affected by new algorithm changes that have impacted engagement and changed the way businesses and users interface with their Instagram followers. Let’s run through the new algorithm update and outline a few tips to navigate Instagram. So […]
Is Your Small Business Missing Out by Not Being on Instagram?
Instagram is no longer just the latest trend. With over a billion monthly users, its popularity is second only to Facebook—its parent company. If you have time to put the effort into building your presence, it is among the least expensive advertising available. The platform allows for highly targeted marketing, so theoretically, everyone who sees […]
3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally recognized photographer who leveraged Instagram to build a six-figure business in her first year, suggests that business owners should forget […]
How to Get Inbound Marketing Right on Instagram
A typical social media marketing campaign works like this—you spend weeks, or even months creating valuable content on your account. At the same time, you start following users in your niche, engaging with them and capturing enough attention for them to follow you back. Sometimes, if you have the budget, you may also consider bypassing […]
