5 Hot Trends Every Small Business Owner Should Know

In order to succeed, small business owners must have a knack for predicting the future. Rather than just rely on their inherent desire to be an entrepreneur, they must also carry a figurative crystal ball with them at all times, keeping abreast of any and all trends that will help earn business.
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Startups Need to Embrace Zero Paid Media Marketing

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
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5 of Steve Jobs’s Biggest Mistakes

It’s a great disservice to everyone, especially young people, that the stories that we often hear about the most accomplished entrepreneurs sound so effortless. Despite what we may have read, Steve Jobs was no different. Here are five of Jobs’s greatest mistakes, all of which history shows he ultimately learned from.
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What Google (and You) Can Learn from Amazon

Amazon’s strategy and decision-making process starts (and perhaps ends) with improving the customer experience. Every important meeting, project, or initiative at Amazon begins with a discussion of how the ideas will ultimately benefit customers.
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What Your Business Can Learn from 3 Tech Titans

When you think about the latest gadgets, specific companies likely come to mind. It’s not solely because they manufacture all the gaming consoles, smartphones, and other tech-related toys you love, but because these companies are among the most successful tech titans in the world.
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32 Ways to Grow a Business

While there are only four primary strategies for growing a business, there are literally dozens of different techniques you can use to implement these four strategies.
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8 Keys to Entrepreneurs Who Can Make New Markets

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.
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