Now is the Time to Step Up Your Game Again!

There’s one strategy that will absolutely change the game once again for your brand and that is positioning your brand. I would hazard to guess that well over 90% of companies have never effectively positioned their brands or even considered it.
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Don’t Get Complacent!

When any entity becomes dysfunctional, it all boils down to the same root causes: a blame game where nothing gets done, and everyone getting locked into complacency about the way things are.
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4 Ways to Modernize Your Marketing Team

Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
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4 Ways to Turn Metrics into Business Strategies

In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
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The Advice All Entrepreneurs Should Ignore

In 2011, my friend Kostas and I saw an opportunity. If we developed a hyper-accurate keyboard app—one that enabled users to type without looking at the screen—we could change the way people interacted with mobile technology.
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