Posts Tagged ‘Innovation’
Rinse and Repeat: Revitalizing Your Business
Here’s a statement that you never thought would apply to your business planning. Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. It is natural for executives and entrepreneurs with lots on their plate and little extra time to just keep up the same activities…
Read MoreHow to Think Like a (Genius) Entrepreneur
“Michael, do you know how I know that you’re going to be a huuuuuuge success? Because you’re too GdD#$n stupid to understand that you shouldn’t be doing what you’re doing!” I first heard this loving declaration from my friend and mentor Tom Cain 25 years ago during my first year in business. I had just…
Read MoreParadox of Product Persistence
Paradox: On one hand, to keep a business healthy you have to be able to cut mediocre products. On the other hand, some successful products require sticking to them for a long time, stubbornly, to get either the product or the marketing right. Take a minute and think about it, and you’ll find examples of…
Read MoreHow to Battle the Dragon AND Avoid the Encounter
Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes even become dominant. So when do we know which course to take? Quietly abandon a…
Read MoreHow Small Businesses Can Harness IOT
When it comes to competing with big businesses, small businesses often don’t have the resources or budget to warrant working at such a high capacity. However, modern technology can help small businesses rank in the big world. More specifically, the internet of things can help small businesses function on a macro-level. The internet of things…
Read MoreDisruption: Are You the Next Dodo Bird?
Marketing is always ripe with buzzwords that may or may not have any traction. Part of our role as marketing professionals and business leaders is to recognize when it’s hype and when it’s important. One of the words/trends that seems to be the new darling is the idea of disruption. This is one we can’t…
Read MoreNo Need to Overreact About Automation Replacing Jobs
Experts estimate that 35% of the jobs of today will be eliminated within the next 20 years. The industrial age is coming to an end, and being replaced by the technological age. For many businesses, the shift can’t happen quickly enough. Those who have edged ahead of the competition by implementing new technologies have left…
Read MoreCustomers Appreciate Green Businesses and It’s Easier Than You Think
Consumers are making more informed choices about what they choose to purchase, compared to a decade ago. More people than ever are looking at environmentally friendly products and services in every industry. So, as an entrepreneur, you need to take this shift in attitude seriously. The simple facts are these. No one will decide to…
Read MoreWhat Designers and Marketers Can Learn from Pixar
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate. Where, you may ask? The Franklin Institute, where The Science Behind Pixar exhibit was in full…
Read MoreGames at Work? It’s Not What You Think
Establishing a positive company culture is absolutely essential when you’re looking to create a successful business. One concept many companies are relying on to help create a more fun and rewarding environment is gamification. With the implementation of gamification in the workplace, many businesses are seeing an increase in loyalty and satisfaction among employees and…
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