Posts Tagged ‘Google+’
What is AdWords Smart Bidding? Automated Bidding Strategies
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working…
Read MoreIs Social Media Marketing Really Effective?
It’s hard to believe that social media has been around since 1997 when the earliest networking site, SixDegrees launched! (It doesn’t exist anymore.) During the 2000s, we saw many of our currently favorite sites appear. Now, let’s look at the number of users each site has: LinkedIn: 500 million users (Jan. 2018) Facebook: 2.072 billion (Jan.…
Read MoreHow to Post Your Local Business Video to Google Maps
Whether you love or hate Google, you must admit that it’s a company that doesn’t let the grass grow under its feet and we’re really seeing that with its Local Guides program. For the local small business community, Local Guides can be extremely powerful. I discussed the basics in this post, but almost as soon as…
Read MoreWhat Do Longer Google Snippets Mean for Your Business?
To keep you on your toes, Google recently increased its snippet lengths. Okay, we’re sure that wasn’t the reason behind the lengthened descriptions, but sometimes it can feel like it. It seems like every month new guidelines come out for better search engine optimization and we have to scramble to keep up. This time, we’re…
Read MoreThe Recent Google Updates Every Site Owner Should Know
Every year, several times within a year, and even on a daily basis, Google rolls out updates and changes to its search algorithm, sometimes as many as 600 or more changes. While most of these adjustments are minor and have very little influence on search engine results, others cause a big shake-up, subsequently affecting individual…
Read MoreHow to Calculate Google Analytics Goal Values
While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website. That’s why…
Read MoreGoogle is Favoring Its Own Content Over Your Website’s
In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending…
Read MoreDoes Your Website Have a Form? Get an SSL Certificate!
In October, Google will start labeling web pages without an SSL certificate as untrustworthy. According to an article in Search Engine Land, Google will start to label a web page having a form but not an SSL certificate is untrusted by Google. This is part of Google’s ongoing campaign to characterize HTTP as unsecured and untrustworthy. Many…
Read MoreWhat is Google Posts & What Can It Do for You?
Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is exclusive for businesses with a local listing on Google maps/places. Where does a Google post appear? Your post is shown with your business information when someone searches your business name, and…
Read More18 Reasons Your Small Business Should Be Using Gmail
What is your small business looking for in an email service provider? Depending on your size, your speciality, and your personal taste, you could be looking for a range of different strengths—from security and reliability to automatic filtering and search functions. Well, the size and speciality of a business can change over the years, so…
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