Google updates its algorithm frequently, causing fluctuations in search engine rankings. This can be frustrating for business owners who are trying to maintain their website’s visibility. In this post, we will discuss five ways to prepare for Google algorithm updates. By following these tips, you can help ensure that your website remains visible and continues […]
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6 Signs Your Startup Could Be The Next Exception
I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. To check out the Google founders, and because […]
This is Why You Should Care About Google Page Speed Insights
Because Google runs the internet, they are our god and we should bow down and obey everything they say. As a web developer, I would love to end this article there and call it a day (I’m not much of a writer) but I will push onward and help you understand why this tool is […]
Google Shopping Introduces Free Product Listings
What You Need to Know Google announced this week that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S. This change will occur on the “Shopping” tab on Google, where we will start to see organic product listings below a paid shopping carousel […]
Don’t Quarantine Your Marketing
“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? That opportunity is now. Take advantage of it, or when this is over, don’t be surprised to find yourself behind.” Nathan Yerian – President […]
Why You Should be Leveraging Google Smart Bidding
As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding. Across the PPC division at Seer, we’re leaning into automation as much as possible. This includes testing various bid strategies in our paid accounts in an effort to reach our […]
GMB Spam and Local Business: Fight Back!
GMB spam is on the increase but Google needs your help to combat it. Don’t you hate it? You work your tail off making sure that your company is in the Google 3-pack for your location and your go-to key phrases. Then one day a company you know to be despicable and dishonest shows up […]
SEO for a Local Target Audience
Pursuing a local target audience will get you the business you want with the lowest investment of time or money. A local SEO strategy, by default, focuses on a target audience. The audience may or may not be bound by geography. In any cases, your search engine optimization efforts should be directed at reaching out […]
Lead Gen with New Google Ads Extension
In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it […]
How to Optimize Your Content for Google Answer Boxes
Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this […]
