If you could make your business visible to local shoppers at the exact moment they’re searching for the products or services you offer, would you be interested? Well, of course you would! Google Ads certainly isn’t new and your business might even be running campaigns already. However, we see the same Google Ads mistakes over […]
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How Your Local Business Lands in Google’s Map Box
With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet, local businesses need to embrace local SEO. Even if you can’t compete with the big brands and their huge marketing budgets, you can use local SEO to level the playing […]
How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t. Generally users that are searching on your site show strong intent as they’re actively […]
Does Using Social Media Boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far […]
Google Ends Radius Service Area in GMB
Service radius is out, listing individual locations is in. Google has finally pulled the plug on the service based business radius in GMB (Google my Business). This began earlier in the year, but the company has finished the job this month, removing the old feature from the final accounts. What has changed If you set […]
Google Ads Budget: How Much Should You Spend?
How to Manage Google Ads Budget for Small Businesses Starting a business can be a bit tricky. At this particular stage, you are not quite sure of where to begin and what ways to generate traffic. A simple way to find customers for your startup is by using Google Ads. This is a powerful tool […]
Google Expands Same Meaning Close Variants: What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect […]
Review: Hiver’s Enhanced Email Collaboration Platform
This year, Gmail celebrates its fifteenth birthday and 1.5 billion people around the world are currently using the tool. Over 4 million businesses now use G Suite. Every business needs a way to delegate emails within teams, so team members can keep track of who is doing what. But there is no easy way for […]
Why Trust is So Important for Google Ranking
Were you hit by the June 2019 Google core ranking update? I hope not. Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This is catastrophic for some businesses and there have been lots of complaints suggesting that Google should give a warning when […]
Short and Long Term Tips to Improve Your CPA
Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to optimize your CPA, and lucky for you I’ve broken them down for you by […]
