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6 Expert Tips for Local Businesses to Win with Google Ads in 2020

Dec 23, 2019 By Patrick Leonard

If you could make your business visible to local shoppers at the exact moment they’re searching for the products or services you offer, would you be interested? Well, of course you would! Google Ads certainly isn’t new and your business might even be running campaigns already. However, we see the same Google Ads mistakes over […]

Filed Under: Online Marketing Tagged With: Advertising, Google+

How Your Local Business Lands in Google’s Map Box

Dec 6, 2019 By Elvin Web Marketing

With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet, local businesses need to embrace local SEO. Even if you can’t compete with the big brands and their huge marketing budgets, you can use local SEO to level the playing […]

Filed Under: Online Marketing Tagged With: Google+, Search, SEO

How to Augment Site Search Data in Google Analytics

Nov 20, 2019 By SEER Interactive

To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t. Generally users that are searching on your site show strong intent as they’re actively […]

Filed Under: Online Marketing Tagged With: Analytics, Google+, Search

Does Using Social Media Boost SEO?

Oct 31, 2019 By David Bailey-Lauring

Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far […]

Filed Under: Online Marketing Tagged With: Bing, Google+, SEO, Social Media

Google Ends Radius Service Area in GMB

Oct 3, 2019 By Elvin Web Marketing

Service radius is out, listing individual locations is in. Google has finally pulled the plug on the service based business radius in GMB (Google my Business). This began earlier in the year, but the company has finished the job this month, removing the old feature from the final accounts. What has changed If you set […]

Filed Under: Online Marketing Tagged With: Google+, Location

Google Ads Budget: How Much Should You Spend?

Sep 11, 2019 By Victoria Hill

How to Manage Google Ads Budget for Small Businesses Starting a business can be a bit tricky. At this particular stage, you are not quite sure of where to begin and what ways to generate traffic. A simple way to find customers for your startup is by using Google Ads. This is a powerful tool […]

Filed Under: Online Marketing Tagged With: Advertising, Google+, Search

Google Expands Same Meaning Close Variants: What Does That Mean?

Aug 27, 2019 By SEER Interactive

Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect […]

Filed Under: Online Marketing Tagged With: Google+, Keywords, SEM, SEO

Review: Hiver’s Enhanced Email Collaboration Platform

Aug 20, 2019 By Niraj Ranjan Rout

This year, Gmail celebrates its fifteenth birthday and 1.5 billion people around the world are currently using the tool. Over 4 million businesses now use G Suite. Every business needs a way to delegate emails within teams, so team members can keep track of who is doing what. But there is no easy way for […]

Filed Under: Sponsored, Tech Reviews Tagged With: Collaboration, Email, Google+, Software

Why Trust is So Important for Google Ranking

Aug 5, 2019 By Caroline Phillips

Were you hit by the  June 2019 Google core ranking update? I hope not.  Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This is catastrophic for some businesses and there have been lots of complaints suggesting that Google should give a warning when […]

Filed Under: Online Marketing Tagged With: Google+, Search, Trust, Website

Short and Long Term Tips to Improve Your CPA

Jul 30, 2019 By SEER Interactive

Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to optimize your CPA, and lucky for you I’ve broken them down for you by […]

Filed Under: Online Marketing Tagged With: Advertising, Google+, Online Marketing, Search

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