Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website […]
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Local Reviews in 2019 and Their Growing Impact on Your Business
Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright Local has announced its own study, which goes a step further. The consumer study, first commissioned in 2010 goes into more depth, finding out what reviews really mean to customers and what affect […]
What You Need to Know About Google’s New Search Ad Position Metrics
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone are the days of relying only on Average Position to get a sense of where your ad is showing up on the […]
Local Service Ads: Are They Worth Investing In?
Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: […]
Business Location Strategies for Startups and New SMEs
In How to Choose a Location for Your Small Business, I discussed picking a location based on customer and other factors, without considering the importance of search engine visibility. However, having a location strategy is as important as choosing a good location for customers and staff. In a business environment where search engine visibility is […]
5 Ways to Get More Calls from Google My Business
If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you. So what can you do to get more calls from […]
How Will Google+ Shutting Down Affect SEO?
Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even after August 2019. What does the shutting down of Google+ mean for your business’s SEO? You probably know the answer […]
Google’s Core Algorithm Update: Expertise, Authority, and Trust
One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core algorithm” update it had a global roll out, affecting websites from multiple niches. From the numerous studies that followed there was a clear indication that health and YMYL (your money, your life) […]
How to Feature Your Business on Google Map Listings: The Local Pack
Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones), the local map listings are one of the first things people see when they search for a local service or […]
4 Actionable Tips to Improve Your Website Speed
When you’re on the Internet, you can’t help but be impatient. With research showing that 47% of consumers expect a website to load within 2 seconds or less, and about 40% would leave if it takes more than 3 seconds, you could easily lose out a lot if you have a slow loading site. In […]
