Once upon a time, you would buy a gift card as a present if you were short on gift ideas. It was generally a last minute thing, and it was convenient for a person short on time. This has all changed and with gift card sales reaching the $110 billion mark, there is a huge […]
Gift Cards
Gifts versus Cash: Which is More Effective as a Corporate Giveaway?
Certain corporate gifts have a greater effect than cash. A recent study demonstrated that that travel and merchandise incentives are more attractive to employees and investors than financial incentives. In the merchandise category we have gift cards, which proved to be the most popular kind of award item. Those who participated in the study declared […]
Reasons to Offer Gift Cards This Holiday Season
Gift cards are extremely popular at large, corporately-owned, big-box stores. But if you proudly own a local small business, there is absolutely no reason you shouldn’t explore the possibility of offering gift cards to customers this holiday shopping season. Here’s why:
