How to Increase Your Gift Card Sales Right Now

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You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected to reach $2.7 trillion by 2027. Furthermore, shoppers also feel inclined to visit a store if they receive a gift…

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How You Can Help Small Businesses Impacted by Covid-10

In the midst of the Coronavirus pandemic, small business owner Brittany Franey can be found standing in her driveway passing out food orders to the neighbors in her community. They, along with the rest of the world, have been quarantining in their homes for the last several weeks. Brittney and her husband, Craig, are part…

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Gift Cards: From Last Minute Gift to Best Seller

Once upon a time, you would buy a gift card as a present if you were short on gift ideas. It was generally a last minute thing, and it was convenient for a person short on time. This has all changed and with gift card sales reaching the $110 billion mark, there is a huge…

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Gifts versus Cash: Which is More Effective as a Corporate Giveaway?

Certain corporate gifts have a greater effect than cash. A recent study demonstrated that that travel and merchandise incentives are more attractive to employees and investors than financial incentives. In the merchandise category we have gift cards, which proved to be the most popular kind of award item. Those who participated in the study declared…

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Reasons to Offer Gift Cards This Holiday Season

Gift cards are extremely popular at large, corporately-owned, big-box stores. But if you proudly own a local small business, there is absolutely no reason you shouldn’t explore the possibility of offering gift cards to customers this holiday shopping season. Here’s why:
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