Millennials and members of Generation Z have shown themselves as a force to be reckoned with. Often leading the charge on issues of social change, they find themselves featured frequently in the news for their advocacy and passion. They are also an intensely powerful spending force, with a global buying power that stretches into the […]
Gen Z
3 Tips for Marketing to Gen Z
Although Generation X and Millennials (Generation Y) currently hold the largest share of spending power in the United States, Generation Z is fast on their heels. With each new generation, marketers have to do their research and learn more about the communication styles and experiences they prefer. Individual preferences and expectations vary, of course, but […]
Study Says Black Gen-Zers Want More Joy on Social Media
According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social media. With the internet rife with traumatic content, researchers wanted to explore how hopeful, supported, and safe young people – […]
Is GenZ the Most Creative Generation? They Say Yes.
Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution, Complex Collective, and PSFK, Generation Z is changing the labeling landscape. In other words, don’t define them using typical demographics […]
