4 Simple Ways to Boost Team Morale and Engagement

It’s a well-known fact that happy employees are more productive, loyal, and more likely to stay in their role for a longer amount of time. But as an employer or manager, how do you keep morale high and ensure it stays that way? Read on for our top tips on boosting team morale and keeping…

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10 Important Marketing Predictions for 2017

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…

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The Value of Feedback: How Talking to Customers Can Drive Innovation

As an entrepreneur, seeing your product gain traction for the first time is a rush. The early years of ContextMedia were some of the most exciting. During the summer of 2006, as rising juniors in college, we decided to act on a business idea we felt passionately about: bringing technology into the consumer healthcare space…

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Start, Stop, Do Different

Many people are familiar with the expression, Start, Stop, Do Different from personal evaluation processes—those regularly scheduled reviews by our supervisor. Management will often use this outline to give us feedback about our performance. But I also think it should be used more regularly, both personally and with colleagues. No leader improves without feedback and…

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5 Keys to Crossing the Chasm to Mainstream Customers

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias.…

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The Mini-Guide to Effective Leadership in the Workplace

In the world of business, effective leaders are critical for harnessing the power of those around them. There are so many pitfalls that leaders need to avoid—trying to be an effective leader can be a daunting task. Critical employees can chip away at self-confidence, while margins for error can be nonexistent. Huge corporations require leadership…

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Why Customer Feedback is Crucial to Running a Successful Business

Criticism about your company is hard to take, especially if it comes as a big surprise, but at least you learn something and can change accordingly. Customer feedback—good and bad—is absolutely critical to all successful businesses. In fact, I would argue that the amount of customer feedback you receive is directly proportional to how much…

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How HR Pros Use Performance Management to Improve Staff Retention

Performance management is an invaluable tool when it comes to the important relationship between the employee and the employer. It can be used to influence and guide almost every single aspect of this relationship, improve productivity, and heighten engagement. As such, it should come as no surprise to any HR professional that the development of…

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You Need Customer Feedback to Grow Your Business

The saying that “the customer is always right” has taken a different shape in the modern age. Today the customer is not only the king, but he or she is also the measure of all things, business-wise. If a business owner wants their startup or company to grow, they need to keep getting regular feeds…

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