Is Your Small Business Ready to Adopt Facebook at Work?

By Susan Solovic | Feb 1, 2016

The question of whether instant messaging and social media in the workplace are productivity killers or loyalty enhancers has been an intense topic of debate for the last several years. As 2016 rolls in, Facebook, the social media heavyweight champion of the world, is going to put its mark on the topic. After having been in a…

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Content Distribution: The Secret War Between Tech Giants Rages On

By Chad Pollitt | Nov 4, 2015

As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get their slice. You know them—Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period. Take…

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Creating Posts on Social Media: The Ultimate Guide

By Elvin Web Marketing | Oct 20, 2015

When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations. If you’re looking for tips to creating a killer social media post, the guys at MyCleverAgency have put together this invaluable infographic,…

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Losing Post Reach? Is Facebook Still Worth the Effort?

By Elvin Web Marketing | Oct 6, 2015

If you’re one of the millions of page owners suffering from a less than satisfactory post reach on your fan page, you might be wondering whether Facebook is still worth the effort. After spending countless hours, money & effort building your following on the social network, it seems none of that matters anymore, for if…

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Dude Where’s My ROI?

By Katya Constantine | Aug 18, 2015

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost…

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No One Likes You

By Drew McLellan | Jul 9, 2015
no-one-likes-you
Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or disdain (seems everyone starts at one end of the spectrum or the other) and posted your first update.
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Using Social Media to Recruit

By SmallBizClub | May 15, 2015
Social media has become an integral part of business; not only is it a place to advertise and from which you can reach and interact with customers, but it is also increasingly a recruitment tool.
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How Instagram Can Benefit Your Coffee Shop

By David Goldin | Apr 3, 2015
Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front.
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