Posts Tagged ‘Facebook’
6 Tips for Success When Advertising on Facebook
Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for your business. If you are advertising on Facebook, it’s important to make sure you’re setting up your campaigns properly and…
Read MoreHow to Rank on Facebook, Amazon, Apple and YouTube
Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking for your products and services in online searches requires exposure on all the available platforms, not just Google and other search engines. Learning how to rank on Facebook, Amazon, Apple, and…
Read MoreFacebook Removes Ad Targeting Options for Certain Industries
Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans. Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories. Moving forward,…
Read MoreTop Study Results on Social Media Marketing
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment? The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on…
Read MoreWhat’s New in Facebook’s Redesigned Ads Manager?
In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the new interface, and…
Read MoreFacebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers
Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives…
Read MoreSelling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy…
Read MoreSelling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy…
Read More7 Free Digital Marketing Resources to Improve Your Small Business
When you are a small company competing with a large company, it comes down to who has the most resources to find new customers. Sadly, the outcome is predictable. The larger company has more resources to spare and can spend more money on advertising than a small company can afford. This is why more than…
Read MoreCreate Instagram and Facebook Ready Videos Using Still Images
If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well video content does. Whether the goal is driving landing page views or general brand awareness, videos tend to perform very well. While this is great for agencies and companies with full-fledged creative departments, videos have typically been a…
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