We knew this day would come. Important Updates We Didn’t Know Previously App Campaigns will be immediately impacted and will need to update to latest API With the increase of ‘opt-out’ users (limiting data availability) reporting within Facebook Ads Manager will be immediately impacted, including, but not limited to: Facebook will “model” 1-day click-through data […]
Was Libra Too Early for Its Time?
When the economy of the world is crumbling, new talents arise to save it from downfall. The arrival of blockchain technology was big news, being seen as the solution to all the headaches caused by government decisions. The history of cryptocurrency is very rich, even if it’s been around for just a little over a […]
4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns
Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns from website micro-conversion events, the more accurate they will be. When your campaigns are more accurate, it drives down your cost, improves your conversion rates, and boosts your bottom line. This […]
The Ultimate Guide to Facebook and Instagram Ads
What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles? Well, you’re in luck, because we’re about to save you a TON of time. We’ve got all of our favorite […]
A Fintech Guide to Social Learning
With the coronavirus pandemic, every single person across the globe is being asked to stay home — luckily, we live in a digital age where mentorship and learning can occur online. Not to be confused with Wikipedia’s definition of social learning, the social learning we’re referring to takes a digital approach to learn from your network using online social […]
How to Target Your Audience on Social Media During Covid-19
Have you lost your customers due to COVID-19? Are you aware of social media techniques to target more audiences and convert them into customers? In this post, I’ll let you know what you can do to expand your circle of audiences to offset sales cuts. How does COVID-19 impact businesses? COVID-19 has caused significant financial […]
7 Essential Tips For Increasing Your Social Media Engagement
Anybody can get a social media account and start a Facebook or Instagram page. That part is easy. Merely having a presence on social media channels however isn’t enough. It isn’t going to get you sales. Having an engaging presence is what gets you sales. Increasing social media engagement is more than posting content or […]
Mark Zuckerberg Announces Facebook Small Business Grants Program
As the Covid-19 pandemic continues to take its toll on small businesses, SmallBizClub is as committed as ever to our mission of providing information and news that will support and help small business everywhere. To that end, following is a preliminary announcement from Mark Zuckerberg regarding Facebook’s Small Business Grants Program. Stay tuned for other […]
These Are the Accounting & Bookkeeping Facebook Groups You Should Know
You want to learn more about taking your practice online. You’re looking for tips on using cloud-based tools and decoding the ever-growing ecosystem of fintech applications. Or, maybe you just want to connect with your fellow humans — your accounting and bookkeeping peers. Even if you’re not a social butterfly or networking master, believe it […]
4 Immediate Ways to Make Facebook Advertising Work for Your Business
According to one study, an overwhelming 87.1% of American businesses are expected to use Facebook for marketing in 2020. The reasons behind this are not hard to fathom. Despite its seemingly waning popularity among youth, Facebook is still the largest social network today. The average Facebook user clicks an average of 11 ads a month. […]
