Posts Tagged ‘Events’
7 Highly Effective Marketing Strategies Necessary for Success
Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating high business revenue, helping brands achieve financial success. The most ideal marketing techniques are those that deliver the best results…
Read MoreTake a Chance on More Business
A nearby town hosted a garden tour last weekend—a beautiful day to truly stop and smell the roses. It was also a chance for small businesses around town to promote themselves to regular and potential customers. And promote they did. Event sponsors (small businesses all—from restaurants and flower shops to plumbers, contractors, and lawyers) received…
Read More6 Ways to Think Outside the Box for Customer Service
Small business owners have to be mindful of their customers. If they provide poor customer service, they will lose valuable business. If they neglect them, they will lose customers. If the customers are satisfied but are not acknowledged, owners will never know how they could improve their service. Thus, business owners must constantly find new…
Read More5 Tips for Planning a Professional Event People Will Remember
In my business, there’s an art and science to creating a great event experience. As the co-founder of a New York-based, women-owned brand experience agency, I’ve produced over 250 events. In the last six years, we’ve created everything from rock walls in co-working spaces, to multi-day activations at SXSW, and private dinners in art galleries. We’ve…
Read MoreWhy Trade Shows Are Still Relevant
Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the last decade, there has been a continuing trend of businesses shifting their budgets towards online ventures. Therefore, as the focus…
Read MoreQuestions to Ask Trade Show Organizers
I am often asked how to tell which vendor events will be worth your time to attend. There are two things you should do to determine if a trade show is a good use of your time and money before signing up: Visit theevent as a guest and check it out for yourself. Often you will be surprised…
Read MoreEssential Tips to Create a Successful Business Raffle
Raffle fundraisers can be very successful and relatively easy campaigns for businesses. Great for boosting publicity, attracting a bigger customer base and raising funds for a good cause, raffles are cost-effective way to make a big difference. Interested consumers and potential clients are immediately attracted to a business through a successful and well-promoted raffle, and…
Read MoreEvent Tips and Tools for 2017
Each year it’s important for event professionals to look to the year ahead and plan for future trends. With the ever-changing technology landscape, it’s a no-brainer that one must be up to date with all of the current trends. Here we detail our tips and tools that event planners should be aware of for 2017:…
Read More4 Perks to Being a First-Time Small Business Saturday Participant
It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when it comes to supporting small businesses. Want proof? In 2015, more than 95 million shoppers participated in Small Business Saturday…
Read MoreTake Your Products on the Road to Get Them Noticed
We’ve spent a lot of time this year discussing the merits of promoting your small business close to home in myriad ways: local events, local media, local street fairs. You can see where this is heading. Without a doubt, most of a small business’s “business” likely comes from the local community. And that’s great! You’ve…
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