5 Office Party Themes Your Employees Will Love

Anyone who has worked in an office is familiar with the monthly shuffle into the break room to sing a quick happy birthday and partake of waxy grocery store cake. These types of celebrations are very common and widespread – but that doesn’t necessarily mean that employees enjoy them. As a matter of fact, brief…

Read More

Small Biz Interviews: Cannonball Productions

As the adage goes: when one door closes, another opens. Kate Levenstien was laid off from her job at LivingSocial and was thinking on offers from various other companies. It turned out to be an auspicious moment in her career. She started Cannonball Productions having recognized a gap in the market while at LivingSocial, and…

Read More

Capitalizing on “All the Old, Familiar Places”

There’s nothing as charming as a town square or the village green. My teenage son plays the clarinet in a concert band that performs in area beach towns. One performance takes place in a town square on a main street, surrounded by small businesses. As band members set up their instruments and the audience sets…

Read More

5 Uncommon Personal Branding Tips for Success

Given the fast-paced digital world that we live in today, it is absolutely essential to have a personal brand. However, just having a personal brand won’t do, you need to have a great personal brand. Having a powerful brand will spell success for you, your career, and your company. Furthermore, if you notice, most accomplished…

Read More

How Small Businesses Can Benefit from Hosting Events

Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to marketing success. An event can help expose your brand to a wider audience, inform people what your business is all…

Read More

How to Know Which Local Events to Sponsor with a Franchise

When you open your franchise, and possibly even before your doors are open, you will undoubtedly be approached by organizations in your community about sponsorships. School clubs need someone to sponsor their programs. The local rotary club might ask you to sponsor a golf tournament. Non-profits in the area might request money to help their…

Read More

Customize Events to Reflect Your Brand’s Personality

What is your brand’s personality? Are you formal, fun or just plain boring? Brand personality is a set of emotional and associative characteristics that are connected to your company name. Brand personality can differentiate your brand, particularly when your competitors have similar products. Your brand personality should influence your brands voice, values, mission, as well…

Read More

How to Promote Your Small Business Event

Hosting live events for consumers to attend has powerful results for companies. In fact, a recent study conducted by the Content Marketing Institute found that 75 percent of B2B marketers rate live events as the most effective content marketing tactic and 67 percent of B2C marketers find live events to be the second-most effective strategy.…

Read More

Adding Team Building Value to Your Next Staff Conference

More and more organizations are looking at ways to incorporate fun and social team building activities into their staff conference programs. A great recent example and showcase of how this can be done effectively was with a long-time client of ours in Epic Pharmacy. Here are some insights from this example into combining a staff…

Read More

6 Tips to Make Your Company Party the Event of the Year

You’d be surprised by how many employees do not want to attend their office parties. When planning the company party, you’ll have to think outside the box to make the party inviting and exciting. Otherwise, you could end up with a minimal amount of guests at the next company event. Prizes One of the best…

Read More