Posts Tagged ‘Events’
5 Marketing Technologies to Use in 2018
The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that these technologies work. This dynamic serves two purposes. The first purpose of this dynamic is to keep everybody on their…
Read More5 Online Marketing Strategies Your Business Needs to Know
We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a presence online besides a website may conclude that online marketing is a low priority. But it is precisely those businesses…
Read MoreYour Business Needs PR Buzz—Here’s How to Create It
Running a PR campaign can take a lot of time, money and resources. A lot of businesses choose to outsource this part of their business to dedicated third party service providers. While this is cost effective, it can still be a drain on the resources for small businesses since a lot of these service providers…
Read MoreThe Best Use of Your Time
Now that we are a month into 2018, are you still looking for ways you can kick-start your business successes, sales and marketing wins? One of the best ways is by really being intentional about where you spend your time. I truly believe in Jim Rohn’s “you are the average of the five people you spend…
Read MoreBusiness Plan Events and Why They Matter
(Note: I posted this earlier this week on the SBA Industry Word blog. It’s reposted here for your convenience.) What do you think of when you hear the phrase “business plan?” Does that bring to mind a formal document that starts with a summary and includes modules describing your business’s products, market, strategy, team, and essential…
Read MoreDon’t Miss Out at Events!
Personal development is important no matter what line of business you are in or what position you fill in that business. Going to conferences and networking functions helps to keep you on the cutting edge of what is happening in your sector. But sometimes, especially if you run a small business, you may find it…
Read More7 Highly Effective Marketing Strategies Necessary for Success
Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating high business revenue, helping brands achieve financial success. The most ideal marketing techniques are those that deliver the best results…
Read MoreTake a Chance on More Business
A nearby town hosted a garden tour last weekend—a beautiful day to truly stop and smell the roses. It was also a chance for small businesses around town to promote themselves to regular and potential customers. And promote they did. Event sponsors (small businesses all—from restaurants and flower shops to plumbers, contractors, and lawyers) received…
Read More6 Ways to Think Outside the Box for Customer Service
Small business owners have to be mindful of their customers. If they provide poor customer service, they will lose valuable business. If they neglect them, they will lose customers. If the customers are satisfied but are not acknowledged, owners will never know how they could improve their service. Thus, business owners must constantly find new…
Read More5 Tips for Planning a Professional Event People Will Remember
In my business, there’s an art and science to creating a great event experience. As the co-founder of a New York-based, women-owned brand experience agency, I’ve produced over 250 events. In the last six years, we’ve created everything from rock walls in co-working spaces, to multi-day activations at SXSW, and private dinners in art galleries. We’ve…
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