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Salon Client Retention Top Marketing Tips

By: Lyle Small


A salon owner selecting a product from a variety of colorful boxes on the shelves in their salon.

As a salon owner, attracting new clients is important, but retaining existing customers is crucial for sustained business growth. Loyal clients not only provide steady income but can also become advocates for your salon. Here are several marketing strategies to help you keep your existing customers engaged and loyal

1. Personalized Communication

Utilize client information to send personalized messages, such as birthday discounts, anniversary specials, or reminders for their next appointment. Personal touches show clients that they are valued and not just another number.

2. Loyalty Programs 

Implement a loyalty program where clients earn points for every visit, referral, or purchase. These points can be redeemed for discounts, free products, or services. This encourages repeat visits and increases client engagement.

3. Exclusive Offers for Regular Clients

Create special offers or early access to new services and products for your regular clients. This exclusivity makes them feel special and appreciated.

4. Feedback and Reviews 

Encourage clients to provide feedback and reviews. Actively respond to their comments, showing that you value their input and are committed to improving their experience.

5. Email Newsletters

Send out regular newsletters with updates about your salon, new services, styling tips, or industry news. This keeps your salon top-of-mind and encourages clients to revisit.

6. Social Media Engagement

Engage with your clients on social media platforms. Post before-and-after photos (with permission), showcase your stylists’ work, and share relevant content. Use these platforms to inform clients about promotions and events.

7. Client Appreciation Events

Host special events like a customer appreciation day, where regular clients can enjoy exclusive services, discounts, or freebies. This can strengthen your relationship with them.

8. Consistent Service Quality

Ensure that every visit is a great experience for your clients. Consistency in service quality is key to customer satisfaction and retention.

9. Referral Programs

Encourage your existing clients to refer friends and family by offering them a discount or a free service for every successful referral. This not only retains clients but also brings in new ones.

10. Seasonal Promotions 

Align your marketing efforts with holidays, seasons, or local events. Offer special packages or discounts during these times to encourage clients to book appointments.

In summary, retaining existing customers in the competitive salon industry requires a blend of personalized service, value-added offers, and consistent engagement. By implementing these strategies, you can create a loyal client base that not only frequents your salon but also promotes it through word-of-mouth. Remember, a satisfied client is the best advertisement for your salon.

Published: March 5, 2024

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