Are You the Bottleneck in Your Organization?

At many board meetings, I can be counted upon to ask, “Where’s the bottleneck this month?” Senior management is usually prepared with an answer, and a good discussion of resource availability and application follows. Sometimes, the bottleneck is not so visible to the CEO. In those instances, I follow with: “Do you notice people waiting…

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Is Your Company or Department as Efficient as It Should Be?

There is more money lost in businesses today from inefficient processes than any other single area. Yet this is not a place where most managers feel comfortable deconstructing and rebuilding. Somewhere out there is a consultant or future employee (or even suggestions from present employees) that will provide the roadmap toward making your processes run…

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How AI is Helping to Reduce Waste in Digital Advertising

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on…

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Top 4 Strategies for Running Your Small Business Most Efficiently

Running a successful business requires efficiency in all processes and functions. As a result, small businesses that are in the process of establishing themselves in the market have to adopt strategies that will make them run efficiently. A recent survey revealed that inefficiencies make most small businesses lose up to 30 percent of their annual…

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Enterprise Resource Planning Software Helps You Beat the Competition

When ERP (Enterprise Resource Planning) systems were first introduced, only large businesses could really take advantage of the benefits they could bring because they were the only ones that could afford to buy and run them. However, with the lowering of costs and the abundance of useful features these days, businesses of all sizes stand…

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Shrinking Content Budgets Drive the Need for Content Intelligence

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing budgets down to 26%. For B2C, it’s dropped from 32% of overall marketing budgets down to 22%. Don’t let the percentages…

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A Sure-Fire 3-Step Email Inbox Weight Loss Program

The first days of a new year are always a time to recommit ourselves to establishing beneficial habits and jettisoning things, circumstances, and relationships that are holding us back. But if the truth be told, we know that many of these efforts – in the long run – end up in failure, so I wanted…

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5 Ways to Reduce Costs and Improve Business Performance

Technology’s continuous advancements have torn apart the barrier between and among nations. Thanks to ecommerce, individual industries now operate their respective businesses within a circuit of globalized market systems. Unfortunately, such ecommerce has resulted in business opportunities as well as threats. Ecommerce has made transacting business between and among individuals of diverse locations and entities…

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Be Lean and Mean as Long as You Don’t Lose Your Creativity

Small businesses have learned to run “lean and mean,” and according to the National Federation of Independent Business (NFIB), almost 80 percent of small businesses did little to no hiring during the summer. Refraining from hiring means a lower cost structure, but when is the belt too tight? “No new employees, no new ideas, no…

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