So many tasks; so little time As a manager, you have a number of critical tasks that are general to your position as opposed to specific to your industry. These include ensuring the continued health of the organization, setting the moral compass for your stakeholders, providing for succession by training and documenting, leading the effort […]
Efficiency
How to Build a Solid Business Process That is Poised for Growth
When your business starts to grow, you might find that some of your processes are actually hindrances. They could be repetitive; some can be made a part of just one process, while some are actually useless. It is common for start-ups to have business processes that are all over the place. It may be manageable […]
7 Lead Generation Tactics Thrive on Limited Budgets
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment […]
Are You the Bottleneck in Your Organization?
At many board meetings, I can be counted upon to ask, “Where’s the bottleneck this month?” Senior management is usually prepared with an answer, and a good discussion of resource availability and application follows. Sometimes, the bottleneck is not so visible to the CEO. In those instances, I follow with: “Do you notice people waiting […]
Is Your Company or Department as Efficient as It Should Be?
There is more money lost in businesses today from inefficient processes than any other single area. Yet this is not a place where most managers feel comfortable deconstructing and rebuilding. Somewhere out there is a consultant or future employee (or even suggestions from present employees) that will provide the roadmap toward making your processes run […]
How AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on […]
Top 4 Strategies for Running Your Small Business Most Efficiently
Running a successful business requires efficiency in all processes and functions. As a result, small businesses that are in the process of establishing themselves in the market have to adopt strategies that will make them run efficiently. A recent survey revealed that inefficiencies make most small businesses lose up to 30 percent of their annual […]
Enterprise Resource Planning Software Helps You Beat the Competition
When ERP (Enterprise Resource Planning) systems were first introduced, only large businesses could really take advantage of the benefits they could bring because they were the only ones that could afford to buy and run them. However, with the lowering of costs and the abundance of useful features these days, businesses of all sizes stand […]
Shrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing budgets down to 26%. For B2C, it’s dropped from 32% of overall marketing budgets down to 22%. Don’t let the percentages […]
A Sure-Fire 3-Step Email Inbox Weight Loss Program
The first days of a new year are always a time to recommit ourselves to establishing beneficial habits and jettisoning things, circumstances, and relationships that are holding us back. But if the truth be told, we know that many of these efforts – in the long run – end up in failure, so I wanted […]
