Posts Tagged ‘Digital Marketing’
Exceed ROI Expectations with Highly Effective Local PPC
If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and…
Read More11 Digital Marketing Predictions You Should Ignore for 2018
This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual. After reading more than a dozen of them I’ve…
Read More3 Key Reasons Digital Marketing is Vital for Success
As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business success. While traditional forms of media are still a big part of the advertising world, most organizations big and small have quickly realized why an online promotional strategy is so effective…
Read MoreOne Simple Strategy Can Boost Facebook Video Shares 1055%
Video is the driving force on Facebook today and this is something every marketer needs to fully appreciate and leverage. I am sure many of you are embracing this fact and using video on Facebook as well as on your other online platforms – your website and various social media. An updated study by Quintly uncovered a mind-blowing…
Read MoreChoosing the Right SEO Tool is Key to Your Digital Marketing Efforts
Did you know that 93% of online experiences begin with a search engine? Given this astonishing fact, it’s not surprising that both large corporations and small businesses invest a great deal of effort into building a solid SEO strategy and implementing it alongside other digital marketing practices. If you are planning to optimize your rankings…
Read More3 Golden Rules for Going It Alone in Digital Marketing
There is no doubt that the digital revolution has changed the face of most aspects of business. But perhaps as a discipline, it is marketing that has really altered beyond recognition. Many of the traditional methods have been largely abandoned in favor of modern digital marketing strategies that, in some respects, turn conventional marketing on…
Read MoreSmall Biz Digital Footprint: 4 Insights into Online Marketing Strategies
Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your marketing segment are rarely if ever limited to one platform. Creating an audience takes some unique branding and a lot of hard work. Think in terms of engaging your audience, not…
Read MoreOvercome These 4 Digital Marketing Challenges
The relationship between business and customers has undergone a digital transformation. The shift from channel-specific programs to Omni-channel efforts shows that clients are willing to engage with companies wherever, whenever and however they choose. This digital transformation is affecting every business in the online world, and the challenge is often seen as an opportunity. However,…
Read More4 Important Things You Need to Know About Digital Marketing
Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience. Here are the important things that business owners should know about digital marketing. 1. Helps Cut Down Marketing Cost Traditional…
Read More7 Digital Marketing Trends That Are Transforming Business
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a…
Read More