Posts Tagged ‘Digital Marketing’
Customized Links: Which Ones Are Best for Your Business?
There are a few options out there for creating customized links, which are normally fantastic for sharing shorter URLs and directing people to where you want them to go as part of a campaign or daily social media posting. But which ones are best for your business, and why? We explore some of the options…
Read MoreAre You Wasting Your SEO Budget?
Search Engine Optimization is still the best way to drive potential customers to your website. Despite the mystique, it’s just another form of advertising. And as with other mediums, you’re making an investment of time, money, or both and should expect a return. With this said, many emerge from the SEO wars with battle scars…
Read More25 Subject Lines to Cheer Up Inboxes This Holiday Season
With the holiday season almost upon us, it’s time for online marketers to get their email campaigns in order to take advantage of ready-to-buy shoppers. Last year, consumers spent $3.118 billion online on Cyber Monday alone—up 20.5 percent from the previous year, according to comScore Inc. In order to capture a significant slice of online…
Read MoreTips for a User-Friendly and SEO-Friendly Website
When it comes to promoting a commercial website or an online brand these days, business owners must carefully balance their intentions between pleasing the Google search algorithm and serving the best interests of their visitors. You want to make sure that you have a site that is easy for your clients to navigate as well…
Read More5 MailChimp Tools to End Your Marketing Worries
Why MailChimp? Gone are the days when your marketing team gained customers by making unsolicited cold calls. Today, every marketer is making optimal usage of the digital world to market & sell their products. Among digital marketing options, email is the best marketing tool that can help you address a large audience with just one…
Read MoreHow to Make Content Marketing Work for Your Small Business
Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and unclear. Or worse: arbitrary, a waste of time, lame. And it’s true, when you take a cursory look at the online marketing efforts of most small businesses, it’s not hard to…
Read MoreRetargeting: Who Do You Have in Your Sights?
I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS sports site to adjust my fantasy football team before the weekend. As I was trying to decide which running back…
Read More6 Easy Steps to Boost Your Website Traffic
Your website is a direct reflection of your company and your brand. In highly competitive industries it is important to market your website in order to stand out. Done correctly, company branding through your website is an inexpensive and highly effective method to increase brand awareness and bring your company to a new level of…
Read MoreIs Your Facebook Page Dead in the Water?
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that as more content is created (by both our friends and the brands we’ve liked) there simply isn’t enough real estate. Facebook cannot…
Read MoreThe 6 Most Important Reasons You Need Social Media Monitoring and Customer Service
Social media channels have taken over as the main platforms for your customers to express their views on a particular product or service. Any experience, be it good or bad, gets shared on social media almost instantly. As such, you may have to deal with that experience being publicized to many of your customers or…
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