Posts Tagged ‘Data’
What’s the Minimum Information to Give Your Investors?
Every investor wants regular information from companies taking their money. And most of us investors are frustrated by the lack of regular communication—unless, of course, the company needs more money. On the other side, entrepreneurs and CEO’s usually have a natural fear of giving too much information to us investors after the initial investment is…
Read MoreHow Can You Tell if Your Customers’ Data is Safe?
If you’re like most businesses, you collect at least some customer data (whether you realize it or not). That might be an intensive process, drawing data from the apps your customers use in an effort to better understand them, or it might be fundamental, like collecting names, credit card information, and more. Similarly, you might…
Read MoreLocal Business Owner: Do You Know Who Your Website Visitors Are?
Do you know who your website visitors are? Is your website attracting the right people? Are these people generating business for you? If you own a local small business, the answer to these questions is probably worth knowing. Questions local business owners should be asking about their website visitors: Who are my website visitors? Are…
Read MoreFacebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers
Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives…
Read MoreReview: EaseUS Data Recovery Wizard for Mac
Data is truly the currency of our generation. It is the oil that keeps the social and commercial wheels of society moving smoothly. And when data goes missing, everyone involved is affected. For example, imagine a company losing valuable client data from their servers and discovering that no recent backups were taken. That could cost…
Read MoreBig Data is Coming to an HR Department Near You
Hiring is mainly affected by information technology. Previously, recruiters relied on printed publications and reviews to fill vacancies. Now, HR personnel can’t post jobs to multiple locations or contact millions of people and prepare new recruits without good information technology. Using electronic recruitment tools, recruiters can publish job openings in one place and track thousands…
Read MoreWatch These 5 Things to Comply with Data Protection Regulations
Compliance with data protection regulations can be a complicated, heavy load to manage, especially for small to mid-sized businesses. For example, Verizon’s 2018 Payment Security Report, shows that, although improving, only 52% of companies meet full compliance with PCI-DSS. In the last few years, we have seen regulations updated to reflect new technologies and ways of…
Read MoreHolistic Security: The Most Effective Strategy for SMBs
The fight against cybercrime is constant—as soon as new security measures are established, hackers are working to counteract them. Whenever a new tool or update is released, it introduces other vulnerabilities that could potentially be exploited. In addition, with attacks costing small businesses an average of $34,000, and as many as 60% having to close…
Read MoreGoogle Ads’ Average Position Metric is Going Away
In February, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and assessing visibility and…
Read MoreHow Do You Know You’ve Been Hit by Ransomware?
In 2016, a business was attacked by ransomware every 40 seconds. In 2017, we saw a massive global ransomware attack, known as WannaCry, hit businesses of all sizes and across all sectors. Attacks of ransomware also rose by 350% in the same year, according to Dimension Data. And, Kaspersky said that a single ransomware attack…
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