Get Started with Credible Consumer Research Data

The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it will be targeted? The answer to all of these questions comes from crucial market research. Big companies normally invest a…

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Why Fiber Optics are the Future of Digital Communication

The future is fiber. As fiber is slowly being introduced to regions across the nation, many business customers find themselves wondering how it differs from traditional cable and telephone connections and how it can improve their day-to-day operations. Fiber optic cable is the fastest form of internet and data transfer currently available for wide-scale usage—and it’s likely…

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Feeling Paranoid? Keep Your Information on Lock This Year

Woohoo! It’s payday! You’ve worked tirelessly these past two weeks, so the much-anticipated “ping” of your hard-earned cash hitting your bank account couldn’t come soon enough. But… the direct deposit never comes. You rack your brain—and your email—for any logical explanation, but come up short. And then you see it. An email from who you thought was…

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Why Business Travelers Use VPNs for Security

Developments in technology are making it easier than ever before for people to live their lives on the move. No longer confined to the office, an increasing number of professionals are choosing to switch to the life of the digital nomad—working as they travel, with complete flexibility on location and balance struck between work and…

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5 Ways Small Businesses Can Improve Customer Security

The customer is always right—and they’re always the top priority at a successful business. Sure, a well-rounded business will take care of its employees and keep its shareholders happy. But if they can’t ensure customers get a good experience, they’re in trouble. Businesses can do a lot in terms of offering great products for affordable…

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For Today’s Data Centers, Reducing Attack Surface Means More Than Securing the Perimeter

Cloud based network environments continue to make immense impacts throughout the IT industry. Cloud computing has effectively reached ubiquity in modern IT, and for good reason. Organizations that have implemented the technology immediately reap its benefits and recognize the profound improvements provided to their computing infrastructure. Companies that adopt cloud solutions, whether that be a…

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The Payoff from Audience Research

It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers! Forums, chat logs, and the other…

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You and Your Customers Will Spend 5 Years on Social Media!

During your lifetimes, you and your customers will spend more time on social media than on eating, socializing, and grooming. Yikes! With the results of a new study by The Manifest, you can learn how your customers use social media so you can better engage them through social networking. The most important takeaway: Nearly everyone uses…

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What Should You Know About the Potential Risks of Online Shopping?

Although online shopping makes shopping easier without even setting foot outside the house, it’s also much more convenient for criminals to carry out their cheating antics. A large number of scammers and fraudsters lurk in the digital realm with the aim of luring people and getting their hands-on personal and sensitive information. Using various smart…

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3 Essential Security Measures to Secure Your Business Data

GDPR laws enacted by the European Union sent shockwaves across the business world. No one operating online was safe from their reach, no matter where they were based. The regulations brought in some chilling new consequences for failures to protect personal data. Yet, it wasn’t just GDPR that shook things up in 2018. A series…

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