What Firefox Enhanced Tracking Protection Means for Digital Marketers

What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default,…

Read More

3 Top Strategies to Optimize Your Business Website

There’s no doubt that ecommerce is becoming increasingly dominant worldwide. For example, in the UK online sales now account for more than 17% of the region’s retail market. Despite this, just 50% of small businesses own and operate websites, making half of all SMEs in the UK incapable of driving sales online or generating a…

Read More

How to Create a Compelling Annual Report

An annual report is a compilation of a company’s financial reports for the year ended. The report is a requirement for any public corporation listed with the Securities Exchange Commission. Other than that, all stakeholders need to see the annual reports to determine the performance of the said company. What is Included in an Annual…

Read More

Does Google Data Studio Sample Google Analytics Data?

Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in…

Read More

How to Leverage Google’s Smart Bidding

It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google…

Read More

What’s the Minimum Information to Give Your Investors?

Every investor wants regular information from companies taking their money. And most of us investors are frustrated by the lack of regular communication—unless, of course, the company needs more money. On the other side, entrepreneurs and CEO’s usually have a natural fear of giving too much information to us investors after the initial investment is…

Read More

How Can You Tell if Your Customers’ Data is Safe?

If you’re like most businesses, you collect at least some customer data (whether you realize it or not). That might be an intensive process, drawing data from the apps your customers use in an effort to better understand them, or it might be fundamental, like collecting names, credit card information, and more. Similarly, you might…

Read More

Facebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers

Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives…

Read More