10 Digital Marketing Predictions for 2014

It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
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Taming the Big Data Beast

It’s the 21st century and we are all glued to our phones. Between Facebooking, tweeting, and emailing, we generate 2.5 quintillion bytes of data daily. Because of this, consumers are forcing companies to perform in new and innovative ways. And with that comes big data.
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Bad Advice on Data Decisions

My problem is that so-called “data from customers” is rarely truth. Data gathering is plagued with problems of research design, random lists, skewed questions, half truth and innuendo disguised as data.
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Funnel/Pipeline Games

The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I’ve seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I’d spend a little time on a few of them.
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Should You Use the Cloud? Talking Security

Every business is trying to save money these days. One obvious solution for doing so is in the cost savings seen by using cloud storage. With the expense of IT professionals, servers, and other internal storage and hosting solutions being far more than that of storing your data in the cloud, many small businesses are turning to this option.
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Metrics that Matter

Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by all means, measure your follower count daily!
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Protecting Your Data When Staff Leave

As with any business crisis, if you get a robust plan in place to deal with it before it happens, it can lessen the damage done. The same goes for planning what you need to do to protect company data when a staff member leaves.
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