Posts Tagged ‘Data’
Real Time vs. Near Time Data Integration
You might not see it on the surface, but your company collects tons of data. With every visit to your website and every transaction that takes place there, you should be collecting the basic demographic information of your buyers and what they like to buy.
Read More 5 Things to Keep in Mind When Hiring a Database Administrator
Do you already have a database set up, or have you simply written down a list of things you wish your database would do? Deciding on the type of DBA you need is the first step.
Read More Embrace Digital Personas Now Before It’s Too Late
As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.
Read More Holiday Sales Go Up: So Does the Risk of a Cyber Attack
The holiday shopping season not only brings a boost in sales but also an increase in cyber theft. Thieves prefer to target small- to medium-sized businesses because so many lack the resources or expertise to manage cyber-security effectively.
Read More 5 Quick and Easy Ways to Ramp Up Your Online Security
Let’s face it, the reason you started your own business was hardly to wear the hat of system admin and spend your days worrying about the security and impregnability of your online systems, customer data and IP, was it?
Read More10 Digital Marketing Predictions for 2014
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
Read More Taming the Big Data Beast
It’s the 21st century and we are all glued to our phones. Between Facebooking, tweeting, and emailing, we generate 2.5 quintillion bytes of data daily. Because of this, consumers are forcing companies to perform in new and innovative ways. And with that comes big data.
Read More 10 Tips for Making Payroll Simple and Stress Free
Payroll can be one of the most cumbersome areas for business owners to tackle. Number-crunching, creating reports, and keeping track of all kinds of data is enough to make many individuals want to hide under their desks.
Read More Bad Advice on Data Decisions
My problem is that so-called “data from customers” is rarely truth. Data gathering is plagued with problems of research design, random lists, skewed questions, half truth and innuendo disguised as data.
Read More Funnel/Pipeline Games
The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I’ve seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I’d spend a little time on a few of them.
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